Calif. – April 23, 2014 – Caramel is good. But with a pinch of sea salt, it’s much,
much better. Today, Carl’s Jr. ® introduces a sweet-and-salty spin
on its Hand-Scooped Ice Cream Shakes & Malts™ lineup with the arrival of
the new Sea Salt & Caramel Shake. Featuring hand-scooped vanilla ice cream
blended with buttery caramel syrup and topped with sea salt toffee crumbles and
whipped cream, the new Sea Salt & Caramel Shake is available today at all
participating Carl’s Jr. locations.
“Since we first introduced Hand-Scooped Ice Cream Shakes & Malts in 2005, we’ve continued to look for the most interesting new flavors we could serve to our guests,” said Brad Haley, chief marketing officer for Carl’s Jr. “Salted caramel started to emerge very recently as a popular flavor at premium ice cream shops around the country so we were excited to see how it worked in a shake. When we served it to our executive team and our franchisees earlier this year, the consensus was that it was one of the best-tasting shakes they had ever had and I have to agree. We start with our hard-packed, premium vanilla ice cream that we scoop by hand, blend it with a rich caramel syrup and toffee crumbles coated in sea salt, and then top it off with whipped cream. That little bit of a salty bite from the sea salt really brings out the full flavor of rich, buttery caramel and is truly a uniquely delicious combination.”
Also today, Carl’s Jr. sweetens things up at breakfast by serving the new Made from ScratchTM Strawberry Biscuit. The fruit-filled breakfast item features sliced, seasonal strawberries in strawberry syrup served on top of a warm, freshly baked Made from Scratch Buttermilk Biscuit and drizzled with white icing.
The new Sea Salt & Caramel Shake is available as a regular shake or malt for $2.99. The new Made from Scratch Strawberry Biscuit is available individually for $0.99, as a 2-pack for $1.79, or as a small combo with Hash Rounds and choice of drink for $2.49. Prices may vary by location.
CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company headquartered in Carpinteria, Calif. Through its subsidiaries, CKE owns and licenses Carl’s Jr.® and Hardee’s® quick-service restaurants. CKE operates Carl’s Jr. and Hardee’s as one brand under two names acknowledging the regional heritage of both banners. CKE has a total of 3,461 franchised or company-operated restaurants in 42 states and 30 foreign countries and U.S. territories. Known for its one-of-a-kind premium menu items such as 100 percent Black Angus Six Dollar Thickburgers®, Made from Scratch™ Biscuits, Hand-Breaded Chicken Tenders™ and Fresh Baked Buns, as well as an award-winning marketing approach, the Carl’s Jr./Hardee’s brand continues to deliver substantial and consistent growth in the U.S. and overseas. The Carl’s Jr./Hardee’s system is now 74 percent franchised, with international restaurants representing 17 percent of the system. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.
CKE Restaurants Holdings, Inc.
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