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ABS Signs Three New North Americans to Athlete Team

For Immediate Release

Media Contact:

Todd Walton

The Walton Works, LLC

970.260.9283

todd@thewaltonworks.com

ABS Signs Three New North Americans to Athlete Team

ABS Avalanche Safety has signed Ralph Backstrom, Kaylin Richardson and Claudia Avon to support the ABS brand in North America.

Langly, BC (January 13, 2014) ABS Avalanche Airbag Systems is proud to announce three new North American athletes to their roster: Ralph Backstrom, Kaylin Richardson and Claudia Avon.

Ralph Backstrom (Squaw Valley, California) is proving to be a force in the big mountain scene having just recently taken the 2013 World Champion title in the men’s snowboarding category of the 2013 Freeride World Tour. Among several successes, Ralph has competed in the X-Games in Aspen, The North Face Masters of Snowboarding, The Verbier Xtremes and The World Heli Challenge in New Zealand. 

Kaylin Richardson, (Park City, Utah) former alpine ski racing powerhouse, has recently taken to big mountain skiing after retiring from the World Cup in 2010. Among dozens of alpine skiing championships and two Winter Olympic appearances, Kaylin won the Freeskiing World Tour's North American Championship in Snowbird in 2012.   She has been featured in two Warren Miller films and will be in Sochi covering the 2014 Winter Olympics for The Weather Channel. 

Claudia Avon (Whistler, BC) is an up-and-comer that shouldn’t be missed.  Claudia grew up racing on skis, though just 7 years ago made the transition to snowboarding and immediately following that, splitboarding.  She made it to the finals of the 2010 US Open and has ridden in and won numerous Canadian snowboard competitions.  In March of 2013, Claudia was caught in her first avalanche while filming as a stunt double for a movie called “Some Like it Cold,” and ended up deploying her ABS pack.  She was unharmed after the incident, though she has taken away from the event a new level of responsibility with her into the backcountry.

About ABS Airbag Systems

The ABS Peter Aschauer GmbH is a dynamically growing and owner managed company dedicated to avalanche safety borne out of passion for winter sports. The ABS avalanche airbag is the original and market leader with sales in more than 25 countries worldwide. In the case of an avalanche it can prevent burial and therefore significantly increase the chances of survival. Innovation and commitment to highest quality standards ‘made in Germany’ are the essential factors for the long-term success of ABS. ABS has contracted The Mountain Lab to manage their sales and brand development in the Americas.

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