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The Cat’s Out of the Bag. Houston’s First Cat Cafe, El Gato Coffeehouse is Hosting a Purrfect Pop-Up Party

PRESS RELEASE

FOR IMMEDIATE RELEASE

Media Contact: Tina Zulu  
Zulu Creative 

888.520.1789 ext. 1 

tinazulu@zulucreative.com

 


Houston, TX - August 2, 2016 -- The plans for El Gato Coffeehouse, Houston’s first and only cat-themed cafe and adoption center, are officially out of the bag. Founder Renee Reed is bringing the altrustic concept to an Inner Loop location in early 2017, offering patrons a purrfect place to enjoy freshly roasted coffees and pastries while relaxing with adorably adoptable cats. To celebrate the launch of the El Gato Coffeehouse concept, Reed is hosting a Pop-Up Party co-hosted with the Houston Humane Society on Sunday, August 14 from 7:30 to 10 p.m. at Sharespace. Live music, sips, bites, art and fabulous, adoptable felines will be part of the evening’s amewsment.


El Gato Coffeehouse plans to accomplish the mission of finding furrever homes for adoptable cats by offering los gatos a more enriched life outside of the shelters and off of the streets where they will receive regular interaction from humans increasing their chances of adoption. Reed and her boyfriend, longtime Houston resident, musician and feline enthusiast, Joshua Cormier, are partnered with Houston Humane Society to fulfill their vision.


Gin Braverman of award-winning design firm gindesignsgroup has dreamt the purrfect environment to bring "catification" to life. Behind El Gato’s ornate Gaudi-style doors, a wonderful world awaits, combining the highly imaginative style of the Spanish architect with modern, Japanese-influenced and mid-century furnishings, mixed with a heavy dose of natural elements.


Upon entering, a variety of seating options on the cafe side allows guests to lounge comfortably in quirky tufted armchairs or chat with friends at mod tables. Glass wall mosaics and forest murals transport guests into a magical world, far removed from the city outside.

On the cat-lounge side of things, a fantasy tree provides a focal point for "cativities," whether it be strutting along the catwalk overhead, climbing the wall ledges scattered around the perimeter, lounging in the sun-filled window niches or sleeping in their private castle quarters. The lounge will accommodate 15 to 20 cats at a time, and for a small fee, guests can play and interact with the cats. Because El Gato Coffeehouse is a haven for adoptable cats, no outside animals are allowed.

Reed’s menu includes a full coffee bar featuring specialty drinks, teas and coffees sourced directly from Argus Coffee Co., a local, small-batch roaster and Fat Cat Creamery ice cream. El Gato's signature " El AffoGato" coffee drink is made with espresso and Fat Cat Creamery ice cream. The menu also includes savory snacks such as empanadas and sweet desserts from Jodycakes. Patrons have the option to enjoy food and beverages in the cafe or in the cat-world beyond the large glass viewing window.


Reed is also stocking the shelves with cat-inspired clothing, art, books and accessories that will be available for purchase as well as a carefully curated selection of accessories for cats themselves.



WHAT: El Gato Coffeehouse Pop-Up Party


To celebrate the cat cafe concept, Reed is hosting the El Gato Coffeehouse

Pop-Up Party, on Sunday, August 14 from 7:30 to 10 p.m. at Sharespace in EaDo. The family-friendly, free event offers a peek at what El Gato Coffeehouse is all about, whiskering guests away with a full evening of live music, sips, snacks, art and adoptable cats.


This one-night-only pop-up is a free, family-friendly event which features a cat lounge where you can relax and play with the cutest kitties waiting to find their furrever homes, while connecting with other cat lovers over drinks, desserts, music, shopping and more. It’s a taste of what’s to come when El Gato Coffeehouse opens in 2017.


  • Come play in the pop-up cat lounge OR come adopt a furrever friend.  The Houston Humane Society is setting up a mobile adoption center within the pop-up cat lounge.

  • Limited-edition Kickstarter incentives will be offered including an opportunity to be listed on the cafe's "Cat Wall of Fame."

  • View Cat/People 2016 Redux, an exhibition of works by McAllen-based artist Carl Vestweber. The show is composed of collages combining images from Cat Fancy magazine and People Magazine.

  • Stay for the after-show debut performance of “The Other.” “The Other” is a local, ethereal rock band led by Joshua Cormier, El Gato’s Coolest Cat & General Manager. Bandmates include Travis A. Fortson, Josiah Gabriel, Michael Lassoff and Chris Stevens.

  • Groove to DJ Moonstomp’s reggae and ska vibes.

  • Meet local roaster and coffee partner Argus Coffee Co. and sample El Gato's signature "El AffoGato" coffee drink, made with espresso and ice cream by Fat Cat Creamery.

  • Enjoy complimentary cocktails courtesy of Deep Eddy Vodka, “Santo” beer by Saint Arnold Brewing Company, Topo Chico sparkling mineral water, empanadas, cotton candy and cupcakes by Jodycakes.

  • Shop the Kitty Meowcardo (market) featuring cat-inspired gifts and accessories by local artists including Lizbeth Ortiz, Sam VanBibber, Cynthia Vela and more.

  • Strike a pose in our catastic photobooth with Pokemon character "Pikachu."

  • Plus, get more event updates on El Gato's Facebook page: https://www.facebook.com/Elgatocoffeehouse


WHEN:  Sunday, August 14, 2016, 7:30 - 10 p.m.


WHERE:
Sharespace
2201 Preston St.

EaDo Houston, TX 77003

TICKETS: Tickets are free with registration: http://elgatopopup.eventbrite.com

WEBSITE: www.elgatocoffeehouse.com

SOCIAL MEDIA:
Facebook: https://www.facebook.com/Elgatocoffeehouse
Instagram: @ElGatoCoffeehouse
Twitter: @ElGatoCatCafe





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