SCARPA hires Ground Up Sales to direct Southeastern U.S. territory

Led by veteran sales rep/avid climber Heath Rowland, new sales agency bolsters SCARPA presence in key sales region. 

BOULDER, Colo. (April 12, 2016) – Adding sales-agency experience that bolsters its brand heritage in rock climbing and hiking, SCARPA North America this week retained Ground Up Sales to direct its sales efforts in the Southeastern U.S. 

Founded by veteran sales representative and avid climber Heath Rowland, the new agency will represent SCARPA effective immediately in Virginia, West Virginia, Kentucky, Tennessee, North Carolina, South Carolina, Georgia, Florida, Alabama, Mississippi and Arkansas. Ground Up Sales is based in Kentucky, and also represents Rab, Lowe Alpine and Metolious.

“The Southeast is a very important core outdoor and climbing territory for us, and there is tremendous potential for SCARPA there,” said Mark Mathews, sales director for SCARPA North America. “We took our time with the search in this key territory because we needed to find the right fit, and we’re confident that we have done that with Heath and Ground Up Sales. He’s an avid climber and an experienced and motivated sales professional. We feel fortunate to have Heath joining our team.”

Ground Up Sales can be reached at or (502) 682-0252.

About SCARPA and SCARPA North America
Founded in 1938, SCARPA builds performance footwear for climbing, hiking, skiing, mountaineering, trail running and other outdoor pursuits from its headquarters in Asolo, Italy. SCARPA has been owned and operated by the Parisotto family since 1956. In 2005, SCARPA opened its North American headquarters in Boulder, Colorado, staffed and directed by veterans of the North American outdoor industry, to oversee sales, marketing and distribution in the U.S., Canada and South America. For more information about SCARPA, visit 

Media Contact: Dave Simpson | Verde Brand Communication |