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Balega Introduces New Colors for Best-Selling Hidden Comfort Sock

Media Contact
Tessa DuBois
Verde Brand Communications
tdubois@verdepr.com
970-259-3555

Durham, N.C. (July 19, 2016) Balega International, the leading performance sock brand in the run and outdoor specialty market, adds enhanced product updates and four new colorways to America’s favorite and best-selling Hidden Comfort running sock.

The Hidden Comfort features a newly updated elastane knit throughout the frame of the sock for a structured, contoured fit. Balega socks are engineered with the company’s proprietary DryNamix moisture management technology to help keep feet cool and dry while allowing free airflow for maximum comfort, performance and durability. In addition, unique to all Balega products, this sock features a hand-linked toe closure system for a seamless, non-irritating fit along with a reinforced extra deep heel pocket to ensure each sock fits the foot to size.

“We are very excited to introduce fashionable and fun fall colors to this line, providing colorful options to our fans without changing what makes the sock so popular,” said Casey Lewis, Marketing Specialist at Balega-Implus.

Hidden Comfort socks will be offered in five new colors: Macchiato, Neon Blue, Passion, Screamin’ Green and Watermelon. Hidden Comfort also will be available in carryover colorways, including: Zesty Lemon, Charcoal, Black and White.

The new Hidden Comfort styles will hit stores mid-July and will retail for MSRP $12 USD. Balega’s Hidden Comfort socks are available for purchase at local run and outdoor specialty retailers. For more information, please visit Balega.com.

About Balega International


A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its product in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected in the Balega brand. A brand with ‘sole,’ Balega prides itself on its commitment to the community with projects aimed at enriching those less fortunate than ourselves. For more information, please visit www.balega.com.

About Implus International

A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its products in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected from the Balega brand. For more information, visit www.implus.com.