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Allied Home Launches Major Innovations in Bedding and Sleep Comfort at New York Home Fashion Market 2014

Montebello, Calif. (Sept. 10, 2014)—Allied Home, the innovative bedding and insulation division of Allied Feather & Down, is introducing new offerings surrounding responsible sourcing, traceability and insulation technologies at New York Home Fashion Market, Sept. 15-17 at 251 West 30th Street (16th floor).

Earlier this year, the Control Union, an accredited global third-party certification body, audited a significant percentage of Allied’s global down supply chain and it’s processing plant to ensure their adherence to the Responsible Down Standard (RDS). Following this audit, Allied was awarded the RDS certificates by Textile Exchange, a global nonprofit dedicated to sustainability in the textile industry. Allied Home will now be able to offer products from that are made with responsibly sourced down.

Allied Home customers will also be able to trace the source of their down using Allied’s innovative Track My Down tool. This traceability tool will allow consumers to learn more about the inside of their bedding product. They will be able to know the exact quality of the down and where their down came from. This new tool offers a level of transparency that has never been available before.

Along with RDS down and Track My Down, Allied Home will be debuting four new down and down blend technologies to the Home Fashion Market. Products made with hyperDRY, BioDown, ThermaDown technologies as well as the new down/synthetic blend FX Down will be on show. These four technologies allow complete flexibility for any private label looking to use Allied down.

“We are excited to be able to offer so many new and innovative products to the New York Home Fashion Market,” said Daniel Uretsky, COO of Allied Feather & Down. “Our new technologies, our responsibly sourced down, and the level of transparency with our practices sets Allied apart from other suppliers.”

To schedule an appointment Allied Home’s NY Home Fashion Market showroom, please contact Lauren Fallert, lfallert@verdepr.com.

About Allied Feather & Down:
Allied Feather & Down is the world’s leader in the manufacture of the highest quality downs and their blends. Founded in Vernon, Calif. in 1987, Allied has been responsibly sourcing and sustainably processing down while driving innovation within the market for over 25 years. The family-run operation has earned the reputation as the largest, most reliable and most responsible supplier of raw material in the industry. Allied is committed to safeguarding the environment and transparency in ensuring the welfare of animals, which contributed, in part, to their prestigious bluesign® approval. Allied values longstanding relationships with the largest suppliers on the planet and is proud to produce the highest quality down technologies demanded by the most discerning brands in the outdoor, home and fashion marketplaces.

Media Contact:
Malcolm Forbes
Verde Brand Communications
malcolm@verdepr.com
970.259.3555