keyboard_arrow_up

Balega International Names Casey Lewis Marketing Specialist



Media Contact
Tessa DuBois
Verde Brand Communications
tdubois@verdepr.com
(970) 259-3555

Durham, N.C.
(April 7, 2016) – Balega International has appointed Casey Lewis marketing specialist. Lewis will oversee the leading performance sock brand’s promotional programs as well as support the expansion of Balega’s parent company, Implus, and its Implus Run Specialty Group division.

“I grew up in the run specialty industry from my parent's involvement with Fleet Feet Sports Roanoke and since then I have always wanted to pursue a career that kept me in this field," said Lewis. “Balega is a brand that truly cares about the communities around us and gives back whenever possible. It only seemed natural to begin my career with a company that holds true to its community values while offering a top-of-the-line product to its consumers.”

As marketing specialist, Lewis will analyze market data on a regional and national level to strengthen Implus' retailer relationships as well as assist with Balega-sponsored events. She will be a key advocate in sharing Balega’s philosophy and will drive all social media accounts. Lewis will also oversee Balega’s Impi ambassador team of 100 runners.

Lewis’ skills and experience will increase Implus’ market recognition and intensify its brand image. She is equipped with the tools needed to execute campaigns, identify trends, stimulate customer interest and promote overall company growth.

"Implus is thrilled to have Casey join our growing team," said Tanya Pictor, vice president of marketing at Implus Specialty Retail Brands. “We look forward to leveraging her impressive skill set to help promote and increase our brand awareness.”

Lewis previously served as digital marketing coordinator for Fleet Feet Sports Roanoke. She holds a degree in fashion merchandising and design from Virginia Tech.

About Balega International

A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its products in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected from the Balega brand. For more information visit www.balega.com

About Implus International
A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its products in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected from the Balega brand. For more information visit www.implus.com