COBI Connected Biking System Proudly Accepts ISPO BRANDNEW Honor

Using a smartphone to give cyclists unprecedented, hands-free connectivity while riding, COBI is changing the way we ride

Frankfurt, Germany (December 4, 2015) - COBI, the connected biking system that gives cyclists unprecedented connectivity while riding, is proud to announce the recent acceptance of the ISPO BRANDNEW in the  Wearables category. COBI will be honored by the European outdoor market during the 2016 ISPO trade show, scheduled for January 2016 in Munich, Germany.

Similar to the hands-free, Bluetooth-powered phone and music systems featured in many automobiles, COBI uses a smartphone to seamlessly blend connective, navigational, and convenience tools into your cycling experience to create an elegant, simple to use, fully integrated application and smartphone system that keeps you connected to the rest of your life.

“COBI has received a warm welcome wherever we’ve shown it and we’re very happy that the judges at the ISPO BRANDNEW took notice,” said Andreas Freitag, CMO with COBI. “The ISPO BRANDNEW is highly sought after and winning it tells us and the rest of the world that we have something very special on our hands.”

ISPO BRANDNEW is the world’s largest award competition for start-ups within the sporting goods industry. Award nominations are centered on new and innovative products and the brands that created them. An international jury of industry experts selects winners each year. Nominations are open to brands that are younger than four years old and that have never been recognized by or displayed at ISPO MUNICH before. Eight categories exist for new brands to receive global recognition within each year.

With this award in-hand, COBI gains a variety of marketing and public relations benefits at ISPO MUNICH 2016. COBI will display its press materials at ISPO MUNICH press centers and publish marketing materials on ISPO BRANDNEW’s website. COBI information will also be distributed to international media at the 2016 event.

For more information about COBI, please contact Senior Account Executive Scott Kaier at or 802.238.7577.

About COBI

Designed and engineered in Germany in 2014, Kickstarter-funded COBI is the first integrated system to intelligently connect your bike with your smartphone for an all-in-one smartphone holder with charging function, bike computer, navigation system, security alarm, bell, and automatic front and rear light. COBI was named the Prototype and Overall Winner at the 2014 Bluetooth Breakthrough Awards, 2014 IoT Innovation World Cup Innovator of the Year, and 2015 Best of Mobile Innovation Winner. COBI has over 60 employees worldwide with offices in San Francisco and Frankfurt, Germany. For additional information, please visit

About ISPO

Every year, new brands in the outdoor lifestyle industry are given the opportunity to present product presentations to ISPO’s international panel of product experts. The jury aims to identify standout brands based on on product ingenuity, degree of innovation, design, market potential, and marketing. ISPO BRANDNEW strives to provide entrepreneurs a platform for recognition and a support structure to assist them in guiding their product creation to an international market. ISPO MUNICH 2016 takes place January 24th - 27th.