BH BIKES USA Restructures Sales Force

BH BIKES USA Restructures Sales Force

July 1, 2014 (Foothill Ranch, Calif.) – BH Bikes USA (BH), exclusive North American distributor of the Spanish brand’s complete line of road, mountain, triathlon and cyclocross bicycles is pleased to announce several key additions to its US sales team. Recent additions to the domestic sales force include;

·       Brent Childress – Northern California

·       Dustin Easter - New England

·       Jeff Welch – Florida

·       Marq Prince  - Southern California

·       Bob Marhefke – Minnesota, Wisconsin and Iowa

“As we conduct the transition from BH’s previous distributorship model to a truer extension of our home office in Spain the primary goal has been the enlistment of a best-in-class sales and service team,” offers BH national sales and brand manager Gene DiMenna, “We want to establish a quality sustainable dealer network in the US, and the first step is to get the right people in place.

”We’ll be releasing our MAP and margin policies soon and we feel that each reflects our deep commitment to our dealers,” continued DiMenna, “These initiatives demand field personnel committed to providing exceptional service in their support. We’re very pleased with our five recent additions and feel confident that each will contribute greatly to the success of both BH and its dealers.”

The BH team has a few key positions yet to fill and is currently reviewing proposals from the Pacific Northwest, Chicago, and east coast territories. Interested applicants are encouraged to contact DiMenna directly at

About BH Bikes
Located in Spain’s Basque region, Beistegui Hermanos (BH Bikes) draws upon more than 100 years of history, tradition and innovation. Roundly considered one of Europe’s most prestigious bicycle makers, BH counts itself among the most established and successful cycling brands in the all of cycling. Painstakingly engineering and building bicycles that climb with ease and descend with confidence, BH sets the global standard for both performance and comfort. Seven-time winners of the Vuelta a Espana including the inaugural 1395 edition, BH also recently carried the yellow jersey for eight straight stages in the 2009 Tour de France and claimed gold in the 2012 Olympic triathlon and mountain bike events. For more information, please visit