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Research On Nut-based Spreads and Sweet Spreads - US - March 2014

Researchmoz presents this most up-to-date research on"Nut-based Spreads and Sweet Spreads - US - March 2014". The report focuses primarily on quantitative market metrics in order to characterize the growth and evolution of the Remote Patient Monitoring Market.

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Greater competition from other brands both within and outside of the nut-based and sweet spreads market will have an impact on the category. To fight the competition, manufacturers need to promote the versatility of their spreads for use as an ingredient, dip, snack, and beyond to help increase product appeal. Spreads made from natural ingredients that are free from additives, and spreads with nutrition-boosting claims will continue to be important for new product development.

Table of Content

Issues and Insights

How can the use of nut-based and sweet spreads be increased?

Insight: Promote use as an ingredient and offer more portable packaging

What impact will competition from other categories have?

Insight: Category brands should market versatility and authenticity

How will health concerns impact the category?

Insight: There is a need for more products with natural, organic, and health-related claims

Market Size and Forecast

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Key points
Sales forecasted to reach $6.5 billion 2018
Sales and forecast of nut-based spreads and sweet spreads
Figure 10: Total US retail sales and forecast of nut-based spreads and sweet spreads, at current prices, 2008-18
Figure 11: Total US retail sales and forecast of nut-based spreads and sweet spreads, at inflation-adjusted prices, 2008-18
Fan chart forecast
Figure 12: Total US sales and fan chart forecast of nut-based spreads and sweet spreads, at current prices, 2008-18

Market Drivers

Key points
The increased snacking occasion
Declining households with children make room for new targets
Nut allergies and processing concerns

Competitive Context

DIY approach attractive to health-conscious consumers
Other categories dip into the spreads space
Figure 13: Hershey’s spreads website, February 2014
All-in-one breakfast items prove competitive
Figure 14: Eggo Drizzlers print ad, July/August 2013

Segment Performance

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Key points
Nut spreads continue strong growth, fruit spreads somewhat stable
Sales of nut-based spreads and sweet spreads, by segment
Figure 15: Total US retail sales of nut-based spreads and sweet spreads, by segment, at current prices, 2011 and 2013
Nut butter sales return to pre price hike levels
Sales and forecast of peanut butter and other nut butters
Figure 16: Total US retail sales of peanut butter and other nut butters, at current prices, 2008-13
Sweet spreads struggle to progress
Sales and forecast of jams, jellies, and fruit butters
Figure 17: Total US retail sales and forecast of jams, jellies, and fruit butters, at current prices, 2008-13

Retail Channels

Key points
Other retail channels gaining traction
Sales of nut-based spreads and sweet spreads, by channel
Figure 18: Total US retail sales of nut-based spreads and sweet spreads, by channel, at current prices, 2011 and 2013
Slowing supermarket sales
Figure 19: US supermarket sales of nut-based spreads and sweet spreads, at current prices, 2008-13
Other retail channels proving competitive
Figure 20: US sales of nut-based spreads and sweet spreads, through other retail channels, at current prices, 2008-13

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