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Atlas Snow-Shoe Company Presents New Endeavor Snowshoe

MEDIA CONTACT:
Lisa Mullen, Verde PR
720.810.3994
lisa@verdepr.com

SEATTLE, Wash. (Jan. 14, 2013) – Atlas Snow-Shoe Company is introducing a true pioneer in the snowshoe industry and the newest member of its backcountry collection, the Atlas Endeavor. This new snowshoe will debut at Outdoor Retailer Winter Market 2014, booth #34093.

The Endeavor breaks the mold of Atlas design standards, blending a traditional aluminum foredeck with a PVC-free composite aft construction. This incorporates backcountry versatility with a durable Composite V-frame design to maintain soft-snow performance. Thanks to traction rails and proven Reactiv-Trac™ construction, the Endeavor still delivers on demanding, inconsistent terrain.

For hikers willing to leave the trail in favor of a path less traveled, the Atlas Endeavor will ensure every step counts. This new snowshoe is designed to overcome technical terrain with optimal comfort and traction.

FEATURES:

  • PackFlat™ Binding – Features a single quick-lashing urethane Z-Strap that holds the boot securely. Designed to pack flat when not in use.
  • Spring-Loaded™ Susupension (SLS) –Suspends the snowshoe close underfoot so it can move freely with its intended articulation.
  • Reactiv Trac™ – Integrates the perimeter aft stability of serrated traction rails with Spring-Loaded™ Suspension and flex of an elliptically formed nose.
  • Composite V-frame – The Composite V-shape tracks straight in deeper snow with more durability and the tapered tail pulls less snow as you step forward.

Length: 24 or 28 inch

Weight: 4.05 or 4.47pounds

MSRP: $219.95

About Atlas Snow-Shoe Company

Dedication to the winter journey motivates Atlas to deliver the most technically advanced, high performance snowshoes available today. Atlas brought snowshoeing into the modern age by developing Spring-Loaded™ Suspension, the first snowshoe innovation in more than 40 years. With 19 patents and counting, Atlas continues its quest to design superior snowshoe products for the outdoor hiking and fitness enthusiasts and deliver the best overall snowshoeing experience possible. For more information on Atlas news and products, visit www.AtlasSnowshoe.com

For more information about Atlas Snow-Shoe Company’s products and programs, visit www.atlassnowshoe.com or call 206-805-4800, x 2888.