The Unveiling of “Colossus” - the world's largest outdoor center-hung video screen
Jackson, Wyoming – April 14, 2016 – Continuing to extend his FEVR fan engagement message to new venues, ESPN Founder Bill Rasmussen will be at the Bristol Motor Speedway in Bristol, Tennessee, this weekend for a busy NASCAR slate. FEVR sponsors two Ranier Racing with MDM cars in the NASCAR K&N Pro Series East entered in the PittLite 125 this Saturday, April 16th. This is one of three races as part of a spectacular Race Week at the historic track also highlighting the debut of Colossus - the massive center-hung digital display.
FEVR, the new technology being introduced between Rasmussen and his partner J Hutton Pulitzer is designed to interact with existing venue media systems and the more than 11.9 billion mobile devices, which already operate containing Pulitzer’s pioneering communication and Internet patents.
“Colossus and the visionary efforts of Speedway Motorsport, Inc, in bringing such a colossal video system to its fans, is going to be exciting to see in action” said Rasmussen.
The much-anticipated debut of Colossus - the massive center-hung digital display; is part of a spectacular Race Week at the historic Bristol Motor Speedway track.
“Everyone from fans to sponsors are excited to see Colossus unveiled,” Pulitzer said.
FEVR's 40 car driven by defending champion Kyle Benjamin and the FEVR 41 car driven by current championship points leader Spencer Davis are expected to be highly competitive in the Saturday race.
Team owner Lorin Ranier said, "FEVR is going to change the way fans and venues engage and FEVR will make the live events even more exciting for the fans. We love FEVR and proudly display the FEVR branding on our cars and we are going to try our best to take one of the FEVR cars to victory lane this weekend for Bill and the FEVR team."
FEVR is deploying a new platform to greatly enhance fans experience at live sports events, and is driven by the simple business principle that “Fans Rule!” FEVR is quickly becoming the chatter in tech companies and large brand boardrooms alike.
“Major venues like Bristol always present a great show for their fans and FEVR is designed to make it even better,” said Rasmussen.
FEVR and its unique proprietary technology was announced in January and already has attracted worldwide interest from fans, teams, leagues and venues.
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