US Prepared Cakes and Pies Share and Growth 2014

Most up-to-date research on "Prepared Cakes and Pies - US - June 2014" to its huge collection of research reports.

Portion-controlled formats, higher-quality ingredients, and new flavors can help consumers indulge in prepared cakes and pies, while maintaining a sense of moderation. Positive perceptions of private label products, which represent the largest share of the market, will increase price competition, but also create opportunities for brand names to differentiate with premium offerings that consumers are willing to pay more for.

Table of Content

Scope and Themes
What you need to know
Data sources
Sales data
Consumer survey data
Abbreviations and terms

Executive Summary
The market
Sales forecasted to reach $13.2 billion in 2019
Figure 1: Total US retail sales and fan chart forecast of prepared cakes and pies, at current prices, 2009-19
In-store baked cakes and pies represent more than half of the category
Figure 2: Total US retail sales of prepared cakes and pies, by segment, at current prices, 2012 and 2014
Key players
Top five brands increase year-over-year sales
Figure 3: MULO sales of prepared cakes and pies, by leading companies, 2014*
Retail channels
Supermarket sales represent two thirds of the category
Figure 4: Total US retail sales of prepared cakes and pies, by channel, at current prices, 2012 and 2014
The consumer
More than two thirds have eaten RTE cakes and pies
Figure 5: Personal consumption of prepared cakes and/or pies, April 2014
Format, promotions most influential
Figure 6: Influential factors for purchasing more prepared cakes and/or pies, Top five, April 2014
Cakes and pies viewed as an indulgence
Figure 7: Behaviors related to prepared cakes and/or pies, top five, April 2014
Taste trumps nutrition
Figure 8: Any agreement with attitudes toward prepared cakes and/or pies, top five, April 2014
What we think

Issues and Insights
Are consumers still willing to indulge with cakes and pies?
Insight: Now they can indulge responsibly
How can product offerings be improved?
Insight: Focus on flavors, ingredients, and format
What effect will private label offerings have on the category?
Insight: Private label will increase competition for price, differentiation

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