Chaco Adds Hawk Associates in New England

Rockford, Mich. (April 9, 2014) – Chaco, the market leader in performance sandals, continues to expand its sales team with the addition of Hawk Associates in New England.

Covering Massachusetts, Connecticut, Rhode Island, Maine, New Hampshire, and Vermont, Hawk Associates is comprised of industry veterans Doug Hawkins, Matt Ronca, and Kyle Banfield. In addition to Chaco, Hawk Associates also represents Smartwool and Kombi.

“We are excited to align our agency with Chaco, which will bring balance to our sell in and support at retail,” says Doug Hawkins. “We are very encouraged with the great planning, product, and people of the Chaco team. We feel the brand is on a great trajectory and we look forward to a long and exciting future with Chaco.”

“Chaco saw record results in 2014, and we’re poised for continued growth in this region with Hawk Associates,” adds Chaco’s vice president of sales, Todd Gordon. “The experience and relationships they bring will benefit Chaco immediately and aid in our expansion throughout New England.”


About Chaco:

Born on the river in 1989, Chaco builds premium footwear for the outdoor-minded. As a result of the brand’s proprietary LUVSEAT footbed, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to many Chaco footwear styles. The APMA Seal is intended to raise awareness by identifying products of exceptional quality that are manufactured with comfort, healthy, and safety in mind. Simply put, Chaco is fit for adventure. Please visit us at, Facebook: Chacos, Twitter: Chacousa, Instagram: Chacofootwear.

Chaco is a part of Wolverine Worldwide’s Performance Group, which also includes the notable lifestyle brands Merrell, Saucony, and Cushe.