RnRMarketResearch.com adds “Market Focus: Trends and Developments in the Dairy Food Sector in Germany" report to its research database.
The German Dairy Food market is expected to register a higher growth rate during 2012-2017. However growth rate varies across different Dairy categories. Despite low growth, Cheese will continue to be the most valuable category, with a 37.3% share by value, according to leading consumer specialist Canadean’s new report - Market Focus: Trends and Developments in the Dairy Food Sector in Germany.
Yogurt is expected to register the highest growth among all the categories at a CAGR of 2.0% in US dollar terms during 2012-2017, while puddings and desserts is expected to grow at a CAGR of 1.2%.
To truly capitalize on the opportunities in Germany’s Dairy Food market, insight beyond data is required, to facilitate clear understanding of economic, demographic, and behavioral trends that will drive the evolution of the market and those operating within it. Offering rigorous analysis of consumer behavior, economic conditions and demography, in addition to market dynamics of major Dairy Food categories, market shares for leading brands and private labels, an overview of packaging trends, and an examination of key drivers operating on the market, Canadean’s Market Focus: Trends and Developments in the Dairy Food sector in Germany is a vital tool in understanding Germany’ market, and can be considered required reading not only for existing players, but also for new market entrants seeking to make informed, intelligent business decisions.
MAJOR TRENDS IN GERMANY’S DAIRY FOOD MARKET
A proper understanding of the major trends in Germany’s Dairy Food market helps organizations identify innovative products for future growth, and understand the shifting dynamics of the market in order to secure maximum sales.
Rising disposable income is helping consumers to fulfill their desire to seek out new and innovative products. This is driving the consumption of specialty dairy products such as frozen yogurt, custard and dairy desserts.
As a result, manufacturers focus on providing these products with better taste and flavor using best quality ingredients. These treats not only satisfy the need for quality, but also offer a rewarding experience to consumers.
Value for Money
Consumers are seeking Dairy products that offer better value for money. As s result, retailers are not just offering standard products, but also have an assortment of flavor, low fat, and health conscious private label ranges.
Private label penetration is highest in the milk and cream categories, where retailers keep prices low in order to bring footfall to the store. Retailers such as Aldi and Rewe are also exploring innovative and indulgent private label products across all dairy food categories.
Reasons to buy:
· Understand yours and your competitors’ positions in the market, and accurately identify the path to future success.
· Confidently update your strategic and tactical plans based on a proper understanding of the future pattern of market trends.
· Provide yourself with market shares for leading brands and private labels across Dairy food categories.
· Understand key growth categories by analysing the market dynamics of major dairy food categories.
· Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Dairy Food sector in Germany.
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