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JSB Market Research: Precision Farming Market by Technology, Components, Applications - Global Forecast & Analysis (2013 - 2018)

For the past few years, the amount of electronic equipment in machinery has gradually increased, as manufacturers build more functional, and with enhanced productivity and performance features in their equipment. Most of these equipment have been comprising an individual user interface mounted in the tractor, which could typically control only one specific piece of equipment. It was observed that to provide inter-operability between the electronic systems on different tractors implements and user interfaces, and standardization of the electronics were required. This led to the development of ISO 11783 standard, designed by the working group across North America.

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The global precision farming market report covers the entire industry on the basis of technology, hardware & software component, application, and geography. The technology section covers different GPS and variable rate technologies, along with their current and future estimations. Of all the major technologies, variable rate technology is expected to register higher adoption rates for mass markets. The application section covers yield monitoring, variable rate application, field mapping, soil monitoring, crop scouting, and others. The applications such as variable rate applications and yield monitoring are expected to be the major revenue generators for the Global precision farming market. The geographical analysis covers Americas, Europe, APAC and ROW regions.

The major drivers for this market are augmented yield & profitability, which are the major contributing factors for farmers to go for precision farming; other drivers like energy & cost saving, and government assistance have also been contributing to the market growth. Major restraints like high initial investments, and lack of awareness and their impact analysis are also covered under this study.

The major companies involved in the global precision farming industry are Deere & Company (U.S.), Trimble Navigation Ltd. (U.S.), Raven Industries (U.S.), Precision Planting Inc. (U.S.), and AgJunction Inc. (U.S.), among others. The U.S. will remain the leading market for the Americas precision farming, throughout the forecasted period, due to their high adoption rate, financially strong growers, and continuous development.

Table Of Content:

1 Introduction (Page No. - 21)
1.1 Key Take-Aways
1.2 Report Description
1.3 Markets Covered
1.4 Stakeholders
1.5 Research Methodology
1.5.1 Key Data Points Taken From Secondary Sources
1.5.2 Key Data Points Taken From Primary Sources
1.5.3 Assumptions Made For This Report
1.5.4 List Of Companies Covered During The Study

2 Summary
(Page No. - 29)

3 Cover Story (Page No. - 33)

4 Overview (Page No. - 37)
4.1 Introduction
4.1.1 Benefits Of Precision Farming
4.2 Definition
4.3 Evolution Of Precision Farming
4.4 Precision Farming Life Cycle Analysis
4.5 Value Chain Analysis
4.6 Dynamics
4.6.1 Drivers
4.6.1.1 Augmented Yield & Profitability
4.6.1.2 Government Assistance
4.6.1.3 Energy & Cost Saving
4.6.1.4 Growing Agro Industry
4.6.2 Restraints
4.6.2.1 High Initial Investments
4.6.2.2 Dearth Of Technical Acumen (Lack Of Technical Know-How)
4.6.3 Opportunities
4.6.3.1 Unmanned Aerial Vehicles Application
4.6.3.2 Penetration Of Broadband And Mobile Technologies
4.6.3.2.1 Web Based Precision Farming
4.7 Burning Issue
4.7.1 Environmental Protection
4.8 Winning Imperative
4.8.1 Partnership Among Market Players.
4.8.2 Focus On Co-Operative Farming
4.9 Porters Five Forces Analysis
4.9.1 Suppliers Bargaining Power
4.9.2 Buyers Bargaining Power
4.9.3 Threat Of New Entrants
4.9.4 Threat Of Substitutes
4.9.5 Competitive Rivalry

5 Global Precision Farming By Technology (Page No. - 65)
5.1 Introduction
5.2 Guidance Systems
5.2.1 Global Positioning System (GPS)
5.2.1.1 Gnss Technology Accuracy Levels
5.2.1.2 Gnss Application In Precision Farming
5.2.2 Geographic Information System
5.2.2.1 Gis Adoption Analysis For U.S.
5.3 Remote Sensing
5.3.1 Handheld
5.3.1.1 High Usage Of Handheld Sensors
5.3.2 Satellite
5.3.2.1 Types Of Satellite Remote Sensing Images
5.4 Variable Rate Technology (VRT)
5.4.1 Variable Rate Fertilizer
5.4.2 Variable Rate Pesticide
5.4.3 Variable Rate Seeding
5.4.3.1 Variable Rate Seeding Expected To Have Highest Growth Rate

6 Global Precision Farming Market By Hardware & Software Components (Page No. - 103)
6.1 Introduction
6.2 Automation & Control Systems
6.2.1 Display
6.2.2 Guidance And Steering
6.2.3 GPS/GNSS Devices
6.2.3.1 GPS/GNSS Devices Have Highest Share
6.2.4 Mobile Devices
6.2.5 Flow And Application Control Devices
6.2.5.1 Flow And Application Control Devices Expected To Have High Demand
6.2.6 Others
6.3 Sensing & Monitoring Devices
6.3.1 Yield Monitors
6.3.1.1 High Adoption In The Us Market
6.3.2 Soil Sensors
6.3.2.1 Wide Adoption Of Nutrient Sensors
6.3.2.2 Moisture Sensor
6.3.2.3 Temperature Sensor
6.3.2.4 Nutrient Sensor
6.3.3 Water Sensors
6.3.4 Climate Sensors
6.3.4.1 Climate Sensors Growing Significance
6.3.5 Others
6.4 Farm Management System
6.4.1 Softwares
6.4.2 Consulting & Training Services
6.4.2.1 New Technology Adoptions Propelling Consultation & Training Services

7 Precision Farming by Application (Page No. - 140)
7.1 Introduction
7.2 Yield Monitoring
7.2.1 Yield Monitoring Benefits
7.2.2 On-Farm Yield Monitoring
7.2.3 Off-Farm Yield Monitoring
7.3 Variable Rate Application
7.3.1 Map-Based Vra
7.3.2 Sensor-Based Vra
7.3.3 Field Applications
7.3.3.1 Field Applications Analysis In The U.S. Market
7.4 Field Mapping
7.4.1 Boundary Mapping
7.4.2 Drainage Mapping
7.5 Soil Monitoring
7.5.1 Moisture Monitoring
7.5.2 Nutrient Monitoring
7.6 Crop Scouting
7.7 Others


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