Storymakery Celebrates Grand Opening at Irvine Spectrum Center on Saturday, Nov. 21

First-of-its-kind retail experience empowers kids to create characters, write stories and publish their very own books for memories that last a lifetime


IRVINE, CALIF. (Nov. 16, 2015)Storymakery®, the first self-publishing experience designed especially for children, will celebrate its public grand opening event at the Irvine Spectrum Center on Saturday, Nov. 21.

The unique Storymakery experience is captured in its tagline, “Where Imagination Inspires Character.” Designed to encourage a child’s creativity, cognitive and artistic expression, Storymakery helps record and preserve a child’s imagination with a tangible keepsake families will treasure for a lifetime.

In addition to providing the first self-publishing experience for children, Storymakery allows characters to live beyond the book. Children can create a series of adventures around their character, order character merchandise, and give their books as gifts to friends and families along with personalized dedication messages in each copy.   

The grand opening event will take place in-store from 10 a.m. to 5 p.m., with complimentary cupcakes, coffee, face-painting and balloons. Door prizes are available for the first 10 customers, with the first 25 customers receiving goody bags and 25 percent off their purchases. 

To kick off the holiday season, Storymakery has developed a number of story topics about Thanksgiving, Christmas and Hanukkah. There are also special seasonal characters such as Santa Claus, Snowman, Mrs. Claus and more.

Storymakery offers a number of unique gift options for the holidays, including personalized books, gift cards and annual memberships to share the story-making experience. Special Young Writer Gift Packages beginning at $25 will also be available during the Irvine Spectrum Center’s Black Friday celebration on Nov. 27. 

Each Storymakery in-store experience can be customized based on the child’s interests, reading and writing skill levels, and time availability. Generally ranging from a 20-minute to one-hour visit, children

are able to use Storymakery’s kid-friendly technology to do one or more of the following activities:

·        Design a storybook character

·        Work one-on-one with a staff “Muse” to create a story at the Writing Studio

·        If short on time, design their very own poster

·        Publish the story as a book to take home

·        Save their content and continue writing more stories at home

“Storymakery encourages kids to be creative and explore ideas, while also building their cognitive and writing skills,” adds Payal Kindiger, CEO and founder of Storymakery. “The experience of working one-on-one with a loved one to bring these stories to life is incredibly powerful, especially in a time dominated by passive media consumption. We are creating more than books at Storymakery, but also lasting family memories and a love for the creative process.”

More information about Storymakery is available at or by calling (949) 396-1840. Storymakery can also be found on Facebook, Twitter and Instagram.