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Bronner Bros. International Hair Show Rebrands with the All New 'Happy Hair' Experience

ATLANTA, GA (July 2014) -Bronner Bros. (BB), host to the largest, mutlicultural hair and beauty trade show, recently announced the launch of their new professional brand, 'Happy Hair Experience,' under the leadership of newly appointed show director, Sabrina McKenzie. 

Scheduled to take place August 2-5, 2014 at the Georgia World Congress Center, BB International Hair Show, 'Happy Hair,' will present an all-new professional trade show, featuring over 300 exhibitors, the industry's top educators and pioneers, and newly added educational experiences, such as natural hair, barbering, and beauty/skin/nails. 

Now, in ist 67th year, Bernard Bronner appointed Sabrina McKenzie, a former BB model, as the new show director, whose efforts are to produce a brand new show experience with the same solid values and traditions expected from the BB team. "I am humbled to fill the shoes of our esteemed President, Mr. Bernard Bronner. I walk into the doors with new ideas, new challenges, and an extreme love for event planning." McKenzie continues, "We are excited to launch our 'Happy Hair Experience' campaign [and] our goal for our new campaign is to give you all the experience you have long desired to see at BB Hair Shows. We want to give you a stress-free weekend, filled with all the education and entertainment to make this, for you, a memorable weekend."

The Bronner Bros. International Hair Show continues to lead the multicultural market in textured hair; with over 50 classrooms and 200+ classes and 50,000+ stylists and students, throughout the U.S., attendees will experience top-rated educational programs, such as business operations and cutting classes taught by industry professionals, such as Kim Kimble, Adam Tran, Charles Gregory, and Shekinah Jo. Stylists and students also have the opportunity to experience key workshops, including BB's 'A Day With...' series, featuring weave expert, Tomeka James, and renowned makeup artist, Cherry, who will take you through a very special, step-by-step process of how to apply makeup, special contouring techniques, as well as the perfect brow applique. 

In addition to educational courses and workshops, BB will host various competitions (Speed Cutting, ANDIS Total Look Barbering, Hair Fitness, and more), all taking place at the Center Stage, a comedy show, hosted by comedians Sommore and Bruce, BB's 'Bring in the Blitz' Fashion Show, and one of BB's favorites, The Sunday Morning Church Service. 

BB International Hair Show Highlights Include:
Saturday, August 2, 2014: Speed Cutting, Makeup Challenge, Hair Fitness
Sunday, August 3, 2014: Grab Bag, Fantasy, Fab Five Fantasy Competition, ANDIS Total Look Barbering
Monday, August 4, 2014: Student Mannequin Presentation, Student Rising Bar, Battle of the Schools, Battle of the States, and Most Creative Total Look

MEDIA NOTE:
Media interested in providing coverage for the BB International Hair Show, 'Happy Hair Experience,' August 2-5, 2014, should submit their media request to julia@10squaredpr.com, no later than July 28, 2014. All media will receive a detailed schedule, in order to map out their days and fully take advantage of their experience during the BBHS 2014. 

Media Contact:
Julia Huie-Martin
(917) 309-8442
julia@10squaredpr.com

For more information, visit: www.bronnerbros.com/shows/show201408

About Bronner Bros. 
Bronner Bros. is a privately held, family-owned company, headquartered in Marietta, GA, which was founded by Nathaniel H. Bronner, Sr. and his brother, Arthur Bronner, Sr., in 1947. Now headed by the family's second generation, Bronner Bros. is a globally recognized leader in multicultural hair and skin care products. For additional information, please visit: www.bronnerbros.com