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China Chocolate Confectionery Industry Trend, Share and Research 2014

Most up-to-date research on "Chocolate Confectionery - China - July 2014" to its huge collection of research reports.

Product innovation is key to business growth, since consumers are open towards new and luxurious chocolate flavours and are willing to pay extra for chocolates with health-enhancing benefits. Meanwhile from an execution perspective, manufacturers could resort to launching seasonal flavours and packaging to both maintain consumer excitement and attract new users.

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Table of Content

Introduction

Definition
Methodology
Abbreviations

Executive Summary

The market
Figure 1: China chocolate market, retail volume and value sales, 2009-14
Figure 2: Total China chocolate market retail sales, by volume, 2009-19
Figure 3: Total China chocolate market retail sales, by value, 2009-19
Figure 4: Volume share and value share of China retail chocolate market, by segment, 2013
Companies and brands
Figure 5: Leading companies’ market shares in the China retail chocolate market, by value, 2012 and 2013
The consumer
Chocolate consumption beyond confectionery
Figure 6: Frequency of eating chocolate and chocolate-based food and beverages, April 2014
Dove has a clear lead in consumer preference, followed by Ferrero and Hershey’s
Figure 7: Favourite chocolate brand, April 2014
Individually wrapped chocolates and tablets/blocks are preferred chocolate formats
Figure 8: Most interested chocolate format, April 2014
Flavoured and dark chocolate enjoy similarly strong consumer interest
Figure 9: Most interested chocolate flavours, April 2014
Chocolates are not only bought for snacking and gifting but also very often out of impulse
Figure 10: Reasons for buying chocolate confectionery, April 2014
Taste is the most important purchase driver, followed by natural ingredients and brand equity
Figure 11: Important factors in buying chocolate for self/family consumption, April 2014
The criteria of buying chocolates as a gift vary by occasions
Figure 12: Important factors in buying chocolate as a gift, April 2014
Consumers desire more indulgent taste experiences as well as functional benefits from eating chocolates
Figure 13: Attitudes towards chocolate, April 2014
Key issues
Functional benefits as a new value proposition
Seasonal chocolates/limited editions are white spaces to be exploited
Exploring indulgent chocolate flavours
What we think

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Issues and Insights

Functional benefits as a new value proposition
The facts
The implications
Figure 14: Examples of chocolate with stress-releasing functions, Japan (2014) and US (2012)
Figure 15: Examples of chocolate with slimming functions, Brazil (2014) and Japan (2013)
Figure 16: Examples of chocolate with muscle-strengthening functions, Sweden (2014) and US (2011)
Seasonal chocolates/limited editions are white spaces to explore
The facts
The implications
Figure 17: Examples of limited edition of chocolates sold during festival seasons, Brazil (2014), UK (2013) and Belgium (2014)
Figure 18: Examples of limited edition of chocolates sold during festival seasons, Japan (2014), Brazil (2014), Canada (2011) and Japan (2014)
Exploring indulgent chocolate flavours
The facts
The implications
Figure 19: Example of chocolate with dessert flavours, Germany (2014), Japan (2013)
Figure 20: Examples of chocolate with nuts and fruits of higher nutritional value, Japan (2014), France (2014), Spain (2014) and Germany (2014)
Figure 21: Examples of chocolate of new textures, South Africa (2013), Greece (2014) and Spain (2014)

Trend Application

Trend: Extend My Brand
Trend: Prove It
Trend: Make It Mine

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Market Size and Forecast

Key points
China’s chocolate market is growing steadily in both volume consumption and value sales
Figure 22: China chocolate market, retail volume and value sales, 2009-19
There is scope for further growth in consumption
Figure 23: Chocolate consumption frequency, China (2014) and UK (2013)
Figure 24: Annual per capita volume consumption (gram), retail only, China, Japan and Korea, 2013
Growth is forecast to continue
Figure 25: China chocolate market retail sales, by volume, 2009-19
Figure 26: China chocolate market retail sales, by value, 2009-19

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