Household Cleaning Market 2015 Research, Analysis and Forecast Report

Household cleaning products, also known as household cleansers, fall into the broad category of home care products. They accounted for a revenue share of more than 20% in the global home care market in 2014. Irrespective of having various compositions and ingredients, household cleansers can be categorized into four different variants based on its usage: surface cleansers, dishwashing products, toilet cleaner, and other cleaning agents. As the name suggests, household cleansers are generally used to maintain family hygiene that aid in cleaning and washing households and in removing germs and odor.

The’s analysts forecast global household cleaning products market to grow at a CAGR of 4.97% over the period 2015-2019.

Covered in this report

The report covers the current scenario and the growth prospects of the global household cleaning products market for the period of 2015-2019. To calculate the market size, the report considers revenue generated through the retail sales of the following household cleaning products:

  • Surface cleaners
  • Dishwashing products
  • Toilet care
  • Other cleaning agents (bleach)

The’s report, Global Household Cleaning Products Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers Americas, APAC, Europe, MEA; it also covers the landscape of the global household cleaning products market and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

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Key regions
  • Americas
  • APAC
  • Europe
  • MEA

Key vendors

  • Colgate-Palmolive
  • Henkel
  • Procter & Gamble
  • Reckitt Benckiser
  • Unilever

Other prominent vendors

  • Bombril
  • Church & Dwight
  • Godrej Consumer Products
  • Goodmaid Chemicals
  • Kao
  • McBride
  • Rohit Surfactants
  • SC Johnson & Son
  • Seventh Generation
  • The Clorox Company

Key market driver

  • Evolving buying pattern of consumers

Key market challenge

  • Presence of counterfeit and low-quality products

Key market trend

  • Growing demand for premium products

Key questions answered in this report

  • What will the market size be in 2019 and what will the growth rate be
  • What are the key market trends
  • What is driving this market
  • What are the challenges to market growth
  • Who are the key vendors in this market space
  • What are the market opportunities and threats faced by the key vendors
  • What are the strengths and weaknesses of the key vendors

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