POC Debuts New Eyewear for Cyclists at 2015 Giro d'Italia

STOCKHOLM (May 5, 2015) – As the cycling season approaches the major stage races of 2015, POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories is pleased to announce the latest addition to its eyewear collection, the Do Half Blade, which will be worn for the first time at the 2015 Giro d’Italia by the Cannondale-Garmin Pro Cycling Team. The Half Blade is based on the successful Do Blade, and represents the latest evolution of cycling eyewear by providing improved vision and fit, replaceable Zeiss lenses and all weather performance.

POC always seeks to provide the right answers to difficult questions and the Do Half Blade, which will be available at select retailers in June 2015, is no exception. The Half Blade incorporates lenses developed jointly with Zeiss, which have been optimized for road cycling by increasing contrast to give riders the best chance to spot surface irregularities. The lenses also incorporate anti-fog and water ripel treatments to ensure good visibility for cyclists whatever the conditions.

“The release of the Do Half Blade is really important to us as it has given us the opportunity to evolve and improve our eyewear for cyclists. We really wanted to give a rider the best feel and vision possible as an increased field of vision improves the cyclist’s safety and overall ride experience,” states Oscar Huss, head of product development at POC. “To meet this challenge a critical new feature which came out of our research and testing is the re-designed and reduced frame which enhances lower and peripheral vision.”

The Do Half Blade frame is injected with grilamid, which maintains its low weight and improves durability as fewer moving parts are needed. An adjustable nosepiece, simple and quick lens replacement system and spare lens ensure a perfect fit and optimized visibility for riders.

POC is the official helmet and eyewear supplier of Cannondale-Garmin Pro Cycling Team, which will wear the Do Half Blade for the first time at this month’s Giro d’Italia. “We are excited to use the Do Half Blade for the first time in the 2015 Giro. The Peloton is an intense and competitive environment and by giving our riders improved lower and peripheral vision, in all weather, it’s a huge advantage, enabling them to ride faster and safer,” says Jonathan Vaughters, CEO of Slipstream Sports and Cannondale-Garmin Pro Cycling.

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About POC: POC is a Swedish company with a strong mission to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sport athletes and cyclists. More information at www.pocsports.com