Big Market Research publishes a latest report on Digital Video Views 2012 – 2015: Site, Brand, Category Share and Platform Analytics.This report is expected to highlight important factors in the market which would help market participants to design result-oriented strategies and drive crucial business insights
The report, Digital Video Views 2012 - 2015: Site, Brand, Category Share and Platform Analytics, indicates professionally managed sites publishing episodic programming content published by broadcasters, cable networks and syndication partners captured a 22.5% cumulative viewing share, up from 8.3% in 2006.
Pro site audiences, which outnumber their UGC brethren by a wide margin, are opting to click and then lean back, and those longer program selections are being monetized against greater allocation of in-stream video inventory. Movie and television content combined accounted for 30% of total views launched in 2012.
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UGC counterparts are short-form specialists, however, and averaged 84.4 views per site per month per user, up 4.4% for the year. There, audience appetite for music, comedy and entertainment video is predominate, and consumption patterns stimulated by lean forward search, discovery, sharing, snacking and library grazing activity.
This digital video analytics report includes historical data 1998 - 2012, with forecasts through 2015. The pro video channel produced a 14-year CAGR of 52.5%, UGC a 7-year CAGR of 99.4%. Pro video over the same 7-year timeframe exhibited a CAGR of 28.6%. Pro news views jumped 75%, movies/film 41% and sports 55% in 2012.
Experts have studied this market on the backdrop of providing detailed information on the market’s trend, revenue share, and growth prospects from 2012 to 2015.
This report would throw insights into following areas:
- Digital Video Views
- Category Share and Platform Analytics
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