CALGARY, ALBERTA, August 6, 2014 – Bellstar Hotels & Resorts is pleased to announce the appointment of Ian Thorley as Director, Sales & Marketing. In his new role, Thorley will be directing all marketing and sales strategies, overseeing direct sales efforts, advertising, public relations as well as e-commerce for Bellstar’s portfolio of ten properties across B.C. and Alberta.
Thorley was previously Director, Sales & Marketing for the Delta Sun Peaks Resort & Residences. As a leadership committee member and 20-year veteran of the hospitality industry, Thorley was able to produce record years for the resort by implementing new marketing initiatives and comprehensive business plans. In 2009, Thorley oversaw the expansion of the resort with the addition of over 40 condo units and two additional restaurants.
Prior to joining Delta Hotels & Resorts, Thorley spent more than 15 years in a number of sales related positions, including being based in Calgary as Royal Hosts’s National Sales Manager for Western Canada before moving on to become a Director of Sales & Marketing. Thorley's diverse hotel background comes from working with an array of hotel brands and independent hotels, including Travelodge, Hilton, Four Seasons Hotels & Resorts, and Skyline Hotels & Resorts. Thorley has been a past member of Meeting Planners International, Canadian Society of Association Executives and Canadian Professional Sales Association as well as serving seven years on the marketing advisory committee for Tourism Sun Peaks. Thorley began his hospitality career graduating with an honors degree from Ryerson University’s hotel management program.
“Ian’s passion and enthusiasm for the industry combined with his wide breath and depth of sales and marketing experience makes him a perfect fit for our organization,” says Dale Hodgson, CEO and director of Bellstar Hotels & Resorts. “We are thrilled that Ian has chosen to join our team and look forward to his expertise as we continue to build and grow our brand.”
“I am excited to be able to assist in shaping Bellstar’s future,” states Ian Thorley, Director, Sales & Marketing for Bellstar Hotels & Resorts. “As a “soft” brand, we are not only able to leverage cutting-edge marketing tools, but also have the necessary agility within the marketplace to be successful. By highlighting the unique personalities of each of our resorts, we can stay true to our commitment to delivering exceptional resort experiences.”
About Bellstar Hotels & Resorts:
Bellstar Hotels & Resorts manages and develops destination resorts and boutique hotels in Alberta’s Rocky Mountains and in British Columbia’s Okanagan Valley, Kicking Horse Mountain Resort near Golden, BC and Vancouver Island. The boutique hospitality brand combines award-winning service, employment standards and marketing excellence to deliver exceptional resort experiences for guests and owners.
Sonya Hwang, Ki Communications