(HOLLYWOOD) – Hollywood actress Gabrielle Union announced today the launch of a new wine, Vanilla Puddin’, a 2012 Napa Valley Chardonnay produced in partnership with John Truchard, President and CEO of JaM Cellars, and R.C. Mills, President and CEO of The Brand Elite, LLC. The company works with entertainment and sports stars to release wines from prestigious wineries.
The inaugural release, which Union previewed earlier this week on the hit television talk show “Chelsea Lately,” is limited to 3,000 12‐bottle cases and will be sold through www.VanillaPuddinWine.com and the retail trade at a suggested retail price of $16.99 per 750ml bottle. The Vanilla Puddin’ is a full-bodied Chardonnay with characteristics of pear, light French oak, white chocolate with dollops of vanilla, it is elegant, stylish and smooth on the palate.
“I’m really excited about my partnership with John Truchard and The Brand Elite,” said Gabrielle Union. “I wanted to find a wine that wasn’t like anything else on the market and I found that and more in Vanilla Puddin’.” Vanilla Puddin’ is produced by JaM Cellars in the Napa Valley. “We’re pleased to be partnering with Gabrielle Union and The Brand Elite for Vanilla Puddin’ ‐‐ it’s a perfect entertainment wine and will please any white wine lover,” said Truchard.
The Brand Elite began in 2012 and continues to build relationships with food, entertainment and sports stars who are interested in partnering with successful premium wine producers. “These are not endorsement deals; they are genuine partnerships with wine‐loving personalities and vintners who are interested in working together to create amazing wines with prestigious wineries of the world,” president R.C. Mills said, “Along with vintner John Truchard, a star such as Gabrielle Union is the perfect partner in this trio.” In 2012, Union was inspired by her love of wine to create a Chardonnay that wasn’t like anything else on the market. “With the release of Vanilla Puddin’, Gabrielle hopes to share a fun, elegant, yet approachable, wine with a wide audience,” Mills added.
About Gabrielle Union
Union currently stars in BET’s new series “Being Mary Jane,” which attracted over 5 million viewers for its January 7 premiere and is thus far the #1 original drama series debut on all cable for the 2013‐2014 season. Union also recently starred in the Screen Gems’ hit film “Think Like A Man,” based on Steve Harvey’s book “Act Like A Lady, Think Like A Man.” Gabrielle is currently reprising her role for the sequel, “Think Like A Man Too,” which will be out June 20, 2014. Gabrielle’s film credits include Lionsgate’s “Good Deeds;” the critically-acclaimed Cadillac Records, “The Perfect Holiday;” Tyler Perry’s “Daddy’s Little Girls;” Ryan Murphy’s “Running With Scissors;” the blockbuster hit “Bad Boys II;” and Universal’s cult hit “Bring It On.”
Vanilla Puddin’ Wine:
For Gabrielle Union – Holly Shakoor Fleischer, Holly.Fleischer@42West.Net
For JaM Cellars, LLC – Annie Wilcox-Barlettani, Annie@javwine.com
Media Inquiries: Lisa Adams Walter, 707-696-5006 Lisa@AdamsWalter.com
Media Inquiries: Harvey Posert, 707-963-2685 HPosertPR@comcast.net
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