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US Mobile Ad-spending Market to 2019 Analysis for Product Life Cycle, Share and Type

Mobile Ad-spending Market in the US 2015-2019 is a new research report added by Sandlerresearch.org under the Information Technology category. The market has calculated market size based on revenue generated from the mobile search advertising and mobile display advertising that includes banners, in-app, video, rich media, email, and P2P messaging.

Mobile advertising (mobile ad) refers to the promotion activities done for marketing a product, service, or a brand by using mobile devices, such as cellphones and tablets, as a medium. Marketing intends to attract potential customers by delivering a message. Mobile ads are the paid form of non-personal announcement of an influential message. Mobile ad spending is calculated on the basis of expenditure made on different advertising formats used by companies, such as search-related, display-related, and message-based advertising.

The analysts forecast mobile ad spending market in the US to grow at a CAGR of 29.07% during 2014-2019.

Covered in this Report

This report covers the present scenario and growth prospects of the mobile ad spending market in the US for 2015-2019. To calculate the market size, the report considers the revenue generated from the mobile search advertising and mobile display advertising that includes banners, in-app, video, rich media, email, and P2P messaging.

The report, Mobile Ad Spending Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.



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Market Driver

  • Increased Adoption of Smartphones and Tablets


Market Challenge

  • Privacy and Security Concerns


Market Trend

  • Increase in Number of Mobile App Downloads


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