Michael McManus Joins HOKA ONE ONE as Senior Sports Marketing Manager

Lifelong runner and industry vet to lead world-class athlete roster

GOLETA, CALI. (June 16, 2016) — HOKA ONE ONE® (a division of Deckers Brands NYSE: welcomes Michael McManus as its senior sports marketing manager. A devotee to the sport and spirit of running, McManus will spearhead HOKA ONE ONE’s athlete sponsorships and strategic brand partnerships.

McManus joins HOKA ONE ONE from adidas, where he worked as the senior director of global sports marketing for running. At adidas, he also was director of go-to-market, director of grass roots running, and manager of specialty sales. McManus started his running career working at specialty running stores and coaching.

“Mike has a wealth of experience and a passion for all aspects of running,” said Lee Cox, director of global marketing. “We have a rapidly growing roster of pro triathletes, track athletes and ultrarunners at HOKA ONE ONE and we’re excited to have Mike on board to help us build and support the best athlete team in the business.”

A life-long competitive runner, McManus is a US Masters National Champion in the 5,000-meter and 10,000-meter races, and most recently won the Masters 50-54 division at the 2015 USATF National Club Cross Country Championships. He holds a 2:22 marathon PR. McManus, originally from the Bay Area, will work in New York City and the field.

“In a really short amount of time, HOKA has attracted some of the highest caliber runners in the world and formed dynamic partnerships,” said McManus. “I love that the brand is young, raw, and making its own rules. HOKA brings something completely fresh, innovative and new to running. The opportunity here is to help steer and grow the team and partnerships in an authentic way.”

About the HOKA ONE ONE® brand
HOKA ONE ONE® is the fastest growing premium running shoe brand in the world. Two life-long runners launched HOKA in 2009, after years spent handcrafting and shaping lightweight shoes with extra-thick midsoles. Initially embraced by ultrarunners because of their enhanced cushioning and inherent stability, HOKA now offers shoes for all types of athletes who enjoy the unique ride the shoes provide. For more information or follow @hokaoneone #hokaoneone.

About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu®, and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, over one hundred Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit

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Elizabeth Carey
Backbone Media
970-963-4873 ext. 207