Evening Online Marketing Institute for Legal Professionals Launches April 29th in Asheville

The Legal Marketing Institute is a comprehensive, six-week training program focused on the online marketing needs and considerations of legal professionals. It was developed as a highly customized extension of the successful consulting and training programs offered by JB Media Group and NC Legal Marketing. Gina Drew, Legal Marketing Specialist and owner of NC Legal Marketing, will be teaching alongside veteran instructor, Sarah Benoit, JB Media's Director of Training and lead trainer for the JB Media Institute.

The twelve session, six-week seated course runs from April 29th to June 5th, with classes held on Tuesday and Thursday, from 5:30 - 8:00 pm at the JB Media Group West Asheville office, 915 Haywood Rd., Suite 101.

The Legal Institute covers the full spectrum of tools, strategies, and tactics required for a complete online marketing campaign. Participants will receive instruction in the latest tools and best practices for:

  • Legal Marketing Ethics (3 hours of NC CLE credits requested from the NC State Bar)

  • Social Media Marketing

  • Search Engine Optimization (SEO)

  • Profile Websites for Lawyers

  • Blogging

  • Online Advertising

The course also includes reporting tools and strategies for project management, delegation of tasks, and the development of a big picture strategy, all tailored to the needs of legal professionals.

At the completion of the Legal Marketing Institute, participants will be able to:

  • Conduct keyword research

  • Describe legal ethical considerations for online marketing

  • Evaluate written content for online marketing success on websites, profiles, blogs, and social media

  • Identify appropriate social media platforms for legal professionals

  • Evaluate online advertising options including Facebook, AdWords, and local search

  • Outline emerging trends in online marketing

  • Track, assess, and report on Internet marketing efforts

Enrollment is currently open for the Legal Marketing Institute, with limited space available. To secure a seat in the class, visit or call Justin Belleme at (828) 273-1280.

The JB Media Institute, JB Media Group's six-week general Internet marketing training program for students, professionals, and business owners across all industries will hold its fourth session in June, following the most recent sold-out class this past winter.

The Legal Institute will be the first industry-focused marketing class offered by JB Media Group and NC Legal Marketing. Following the pilot run of the Legal Institute, Justin Belleme, owner and founder of JB Media Group, plans to develop other Internet marketing programs tailored for specific industries.

About JB Media Group

JB Media Group is a full-service Internet marketing agency in Asheville, North Carolina, specializing in integrating all aspects of Internet marketing across strategy, online advertising, and content development. The JB Media Institute provides Internet marketing training for marketing professionals, administrative support staff, business owners, and individuals looking to better compete in the marketplace.

About NC Legal Marketing

Gina Drew is a civil trial paralegal who has spent many years learning and understanding the marketing needs of law firms, both from internal and external perspectives. She is the owner of NC Legal Marketing and specializes in ethically compliant, custom, strategic plans for web presence, including web design, social media and local search platforms, and associated print media. Learn more about NC Legal Marketing and the services they provide at