Reportstack has announced a new market research publication on Retailer Payment, Gift and Loyalty Cards in Europe which is based on a survey of over 3,300 prominent retail brands in 33 countries, about the provision of co-branded and private-label payment cards, gift cards and loyalty cards by major retailers across Europe. Retailer participation in coalition loyalty schemes is also considered. Countries covered are Austria, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Georgia, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, UK, and Ukraine.
In total, the research identifies close to 800 retailer payment cards, over 1,000 closed-loop gift cards, almost 1,200 proprietary retailer loyalty programs and 78 coalition loyalty schemes, thereby providing a definitive analysis of retailer co-branded, loyalty and private-label programs in Europe that goes far beyond the scope of previous published research. Moreover, the PartnerBASE™ database that accompanies the report details each of the many initiatives for retailer credit, deferred debit, debit and rechargeable pre-paid cards traced by Finaccord, specifying the operating models used by retailers, the payment networks to which the cards are affiliated and the identity of the ultimate card issuers in each case.
Key findings from the executive summary include:
- with respect to the penetration of co-branded and private-label / store cards by category of retailer, the research shows that across Europe as a whole, cards achieve the highest penetration among fuel retailers (88.5%), department store / variety retailers (34.0%) and supermarket / hypermarket chains (28.4%);
- 8.8% of the retailers with co-branded or private-label credit card schemes promote cards that are linked to more than one network - this can occur either by means of the fact that they offer two separate cards or, in a few cases, because a single card carries more than one marque;
- the largest competitor in the European market for retailer payment cards is BNP Paribas when measured by the number of exclusive relationships possessed by this group’s wholly-owned and joint venture issuers - collectively, and including LaSer Group, these account for 15.0% of the retailer payment card initiatives identified;
- as far as coalition loyalty programs are concerned, the survey ascertains that across all 33 countries in Europe, 904 retailers were found to take part in such schemes, equivalent to a penetration rate of 27.3%.
To view the table of contents and know more details please visit Retailer Payment, Gift and Loyalty Cards in Europe report.