New Partnership Allows Fans to Communicate Through
Snapchat and Insomniac Mobile Apps only on Free Wi-Fi Network
Las Vegas – Joining forces with Insomniac for the first time, Snapchat will provide a free dedicated Wi-Fi signal inside the Las Vegas Motor Speedway during the sold out Electric Daisy Carnival, Las Vegas from June 20 – 22, 2014. Created solely to allow both companies applications to function with ease, this special Wi-Fi connection will allow attendees to have a reliable connection to share their experiences from inside this year’s sold-out festival, as well as have access to the latest festival news and updates.
"The fan experience is our top priority and we’re excited that Snapchat has offered to provide free wireless technology that will enable both of our applications to function with ease during the show," said Pasquale Rotella, CEO and founder of Insomniac. “Traditionally, Wi-Fi services at large-capacity festivals have been unreliable, and so I’m happy that Snapchat has stepped in and will provide a service which allows fans to use both our services in a fun and engaging way. If it’s successful, and can be done without increasing the cost to our fans, we may look at expanding its reach during future events.”
EDC will be an even bigger spectacle this year, accommodating approximately 50,000 more fans and occupying a larger portion of the Las Vegas Motor Speedway than it did in 2013. Fans that have downloaded the Snapchat and Insomniac apps to their Android and iPhone devices will be able to share all their unforgettable moments in real-time while also staying informed with the latest festival news.
Both the Snapchat and Insomniac apps are available for free download on Android and iOS platforms through Google Play and the Apple App Store. The new Insomniac mobile app will re-launch on June 17, with special content geared toward EDC Las Vegas and the Electronic Dance Music lifestyle. The updated application will provide fans with everything from set times, venue maps and amenities to guest services. Attendees are encouraged to download the apps prior to arriving at EDC.
Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, these events captivate the senses and inspire a unique level of fan interaction. The quality of the experience is the company’s top priority.
Throughout its 20-year history, Insomniac has produced more than 250 festivals, concerts and club nights for nearly 4 million attendees in California, Colorado, Florida, Nevada, New York, Texas, Puerto Rico, and the United Kingdom. The company’s premier annual event, Electric Daisy Carnival Las Vegas, is the largest multi-day music festival in North America, and attracted more than 345,000 fans over three days in June 2013.
The company was founded by Pasquale Rotella, and has been based in Los Angeles since it was formed in 1993.
Alison Monaghan / Shandi Huber
Kirvin Doak Communications