Zippo introduces stylish men’s fragrance range in India
New Delhi, November 20, 2012: The iconic lighter brand Zippo has launched a men’s fragrance range in India. ‘The Original’ is the first in the Zippo fragrance line and the scent draws on the brand’s masculine and rugged values.
The Original fragrance features a design in unmistakable Zippo style. The bottle is enclosed in a metal casing with the same shape and opening system as the Zippo lighter. Even the famous Zippo “click” is kept when the perfume is opened.
The 100 ml eau de toilette is made up of two 50 ml bottles with a refill system similar to the one used for Zippo lighters.
The Original is available in several vibrant, bright colours including blue turquoise, bright pink, silver and acid green.
Also available in India, is the complete Zippo line of men’s care products including Deodorant Spray Dry Effect, After Shave Balm and Body & Hair Wash. The line has superior technical qualities such as the new bagon valve dispensing for the After Shave Balm which keeps it bacteriologically protected. The products all have enriched formulas and come in stylish metal containers.
Zippo’s men’s care product and fragrance range are available in leading retail outlets and are ranged between INR 2,150 and INR 3,150.
Notes to Editors:
PRODUCT RRP (INR)
Zippo The Original (available in blue turquoise, bright pink, silver and acid green) From 2,150
ZIPPO The Original Deodorant Spray Dry Effect 950
ZIPPO EDT 50ml + After Shave Balm 125ml 3,150
ZIPPO EDT 50ml + Deodorant Spray Dry Effect 150ml 3,150
ZIPPO EDT 50ml + Body & Hair Wash 100ml 3,150
Zippo markets in more than 160 countries and is one of the most recognized brands in the world. Based in Bradford, PA, Zippo has produced over 500 million windproof lighters, each backed by an unparalleled lifetime guarantee. In addition to fragrance, Zippo’s diverse product line includes lighter accessories; butane candle lighters; watches and lifestyle accessories for men; and a robust line of heat and flame products for outdoor enthusiasts. Zippo also owns W.R. Case and Sons Cutlery Company, Bradford, PA. Zippo celebrates its 80th anniversary in 2012. For more information, visit Zippo.com.
Media Contacts for Zippo:
Corporate Voice| Weber Shandwick