UK National Newspapers Research Report 2014

For the popular tabloids sector, a more effective strategy than using a full paywall is likely to lie in some kind of ‘freemium’ offering, whereby the basic news content can be accessed for free, but additional features (perhaps breaking sports and celebrity news or specific video content eg of football goals etc.) have to be paid for.

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Table of Content




Executive Summary

The market

Figure 1: UK annual national newspaper print circulation, 2008-18

Figure 2: Trends in selected national newspaper website visits*, 2009-13

Market drivers

Figure 3: Trends in the readership* of national daily newspapers**, 1971-2013

Figure 4: Household ownership levels of selected digital devices, April and December 2013

Companies, brands and innovation

Figure 5: Overall national newspaper publisher market shares by circulation, 2013

The consumer

Daily newspaper readership

Figure 6: Daily newspapers read regularly, December 2013

Sunday newspaper readership

Figure 7: Sunday newspapers read regularly, December 2013

Devices used to access national news online

Figure 8: Devices used to access national news online, December 2013

Online news sources used

Figure 9: Online news sources used, December 2013

Attitudes towards national newspapers

Figure 10: Attitudes towards national newspapers, December 2013

What we think

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Issues and Insights

Are Britons losing their passion for the news?

The facts

The implications

Can a strong digital presence help to maintain print circulation?

The facts

The implications

Is going behind a paywall the inevitable long-term outcome for all newspaper titles?

The facts

The implications

What do changing device ownership trends mean for digital content providers?

The facts

The implications

Trend Application

Trend: Prove It

Trend: Slow It All Down

Mintel futures: Generation Next

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