For the popular tabloids sector, a more effective strategy than using a full paywall is likely to lie in some kind of ‘freemium’ offering, whereby the basic news content can be accessed for free, but additional features (perhaps breaking sports and celebrity news or specific video content eg of football goals etc.) have to be paid for.
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Table of Content
Figure 1: UK annual national newspaper print circulation, 2008-18
Figure 2: Trends in selected national newspaper website visits*, 2009-13
Figure 3: Trends in the readership* of national daily newspapers**, 1971-2013
Figure 4: Household ownership levels of selected digital devices, April and December 2013
Companies, brands and innovation
Figure 5: Overall national newspaper publisher market shares by circulation, 2013
Daily newspaper readership
Figure 6: Daily newspapers read regularly, December 2013
Sunday newspaper readership
Figure 7: Sunday newspapers read regularly, December 2013
Devices used to access national news online
Figure 8: Devices used to access national news online, December 2013
Online news sources used
Figure 9: Online news sources used, December 2013
Attitudes towards national newspapers
Figure 10: Attitudes towards national newspapers, December 2013
What we think
Browse Reports in Media @ http://www.researchmoz.us/media-market-reports-160.html
Issues and Insights
Are Britons losing their passion for the news?
Can a strong digital presence help to maintain print circulation?
Is going behind a paywall the inevitable long-term outcome for all newspaper titles?
What do changing device ownership trends mean for digital content providers?
Trend: Prove It
Trend: Slow It All Down
Mintel futures: Generation Next
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