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OnGolf Celebrates the Success of Innovator Special Program
25 Golf Course Entities among First Users of OnGolf Cloud Based Decision Platform
Radnor, PA, June 16, 2015 – OnGolf, the industry’s first cloud based decision platform for improving golf course management, today announced the closing of its Innovator Special Program. The Program was a one-time offer for Golf Superintendents to be among the initial users of the industry’s first business intelligence platform. In just six weeks, the plug and play program sold out to 25 leading golf courses in North America. OnGolf carefully targeted superintendents who would embrace data as a source to improve performance. These courses all have diverse environmental and management challenges including water restrictions, high water costs, disease mitigation, and rising labor costs.
“This is a promising sign for the future of the golf course industry” said OnGolf Chief Executive Officer Walt Norley, “The early success of this program is validation that golf course management can operate from one dashboard for the entire course. Similar to the agricultural market, the golf industry is poised to adopt a business intelligence platform that has been highly successful in reducing the costs to manage while improving performance and yield levels.”
OnGolf offers a ground-breaking platform that gives superintendents the ability to customize the best solutions for their course – and manage it all in one place. Main features of the platform include water management, health indicators, playing conditions indicators and labor management. As the initial users of the platform, the OnGolf Innovator Special Program subscribers are adopting the practice of making decisions based on factual insights from their course data as a guide critical to turf health, playing conditions and operating costs.
“As a new golf course superintendent, I recognized how much real-time data and historical documentation can make a significant financial and agronomic impact for a facility,” said Tyler Bloom, Golf Course Superintendent at Sparrows Point County Club in Baltimore, Maryland. “We have 27-holes of golf and 275 acres total to manage on a daily basis with a very unique setting and membership. With the help of OnGolf, I am more equipped to lead our golf course, department and facility into the future.”
The initial roster of subscribers includes golf courses throughout the U.S., and one in Canada – offering vast geographic and environmental diversity. The first-ever OnGolf Innovator Special program subscribers include:
· Mississaugua Golf Club, Ontario, Canada
· Llanerch Country Club – Havertown, PA
· Duke University Golf Club – Durham, NC
· Rivermont Country Club – Johns Creek, GA
· Westmoreland Country Club – Wilmette, IL
· The Vaquero Club – Westlake, TX
· Philadelphia Cricket Club – Flourtown, PA
· Sparrows Point Country Club – Baltimore, MD
· Grayhawk Golf Club – Scottsdale, AZ
· The Riviera Country Club – Pacific Palisades, CA
· Saucon Valley Country Club – Bethlehem, PA
· Secession Golf Club – Beaufort, SC
· Shadow Creek Golf Club – North Las Vegas, NV
· St. George’s Golf & Country Club – Setauket, NY
· Wade Hampton Golf Club – Cashiers, NC
· Woodway Country Club – Darien, CT
· Bob O’ Link Golf Club – Highland Park, IL
· Tiburon Golf Club – Naples, FL
· Desert Mountain – Scottsdale, AZ
· Merion Golf Club – Ardmore, PA
· Medinah Country Club – Medinah, IL
· Kirtland Country Club — Willoughby, OH
· Card Sound Golf Club – Key Largo, FL
· SunnyBrook Golf Club – Plymouth Meeting, PA
Two early subscribers of OnGolf were Desert Mountain Golf Club in Scottsdale, AZ and Merion Golf Club in Ardmore, PA. Matt Shaffer, Director of Ground at Merion is an OnGolf Co-founder, and Shawn Emerson, Director of Agronomy at Desert Mountain heads the company’s Advisory Board. Click Here to see details of all OnGolf Customers
Success at Desert Mountain Golf Club
Desert Mountain Golf Club in Scottsdale, Arizona is among the finest private golf and residential communities in the world with six Jack Nicklaus Signature golf courses. Desert Mountain has the enormous challenge of providing optimal and consistent playing conditions for daily membership play on 108 holes and then increasing the degree of difficulty when the Pro’s arrive for their annual PGA Tour event, the Charles Schwab Cup. Desert Mountain was able to utilize the OnGolf platform at the height of its season and maintain speeds and firmness consistency while reducing their water and energy costs by close to 10%. “The primary goal at Desert Mountain is for each golf course to get the best experience possible, on a very high level,” said Shawn Emerson, Director of Agronomy at Desert Mountain Club. “OnGolf helps me manage the costs and the variables. We changed our entire watering practices by using the OnGolf platform and it will save the club approximately $40,000 a year by not overwatering, and more importantly making sure water is in the right locations.” Shawn was able to determine influences that create optimal playing conditions while reducing water output based on soil moisture levels, weather conditions and green measurements collated and visible in one place with OnGolf.
Success at Merion Golf Club
Merion Golf Club in Ardmore, Pennsylvania is home to its historical East Course. The course has hosted more USGA Championships than any course in the nation with 18, including the 2005 U.S. Amateur, 2009 Walker Cup and most recently the 2013 U.S. Open. Consequently, Merion members expect close to championship playing conditions on a regular basis that are very fast and very firm. This year, with OnGolf, Matt Shaffer has been able to obtain these conditions while making significant operating cost reductions in water, fertility, chemicals and labor. “It’s simple, really. If we do not water as much, we do not spray as much. If we do not spray as much, we do not fertilize as much and if we do not fertilize or spray as much, we do not mow as much. It all results in real savings at the end of the day. But we need to see four main data points; soil moisture, temperature levels, ambient air temperature and humidity levels correlated together in order to make these decisions which then gives me the confidence to cut back based on intelligence,” said Matt Shaffer, Director of Golf Course Operations at Merion Golf Club. The Club’s East Course Superintendent, Mike Kachurak, added “OnGolf provides us with the ability to have all the daily data we record on one platform. It makes it easy to see correlations and to be able to implement changes into our maintenance practices.”
OnGolf, the industry’s first cloud based decision platform for improving golf course management, was founded by Walt Norley and Matt Shaffer in 2014. OnGolf’s unique value is to consolidate all relevant data into a single dashboard to correlate information while gaining actionable insight into all golf course operations. This is accomplished with analytics and recommendations so golf course superintendents can reduce costs while improving turf health and playing conditions.
OnGolf is pioneering this mobile and cloud platform for golf by leveraging deep agronomic experiences, best practices in water & power sustainability, and advancements in golf course hardware and software technologies into a single golf course superintendent-friendly management platform. Previously, these great hardware and technologies surprisingly did not work together. The OnGolf solution is built on the foundation of strategic partner OnFarm, a Fresno CA based Software Company successfully implementing a decision software platform for the agricultural industry. In 2012, OnFarm was awarded IBM’s Venture Company of the Year and has approximately 1000 growers as customers on 1.3 million acres.