About The Impact of Chinese Smartphones’ Low-Price Trend on Small and Medium Area Panel Industry
The knockout success of Xiaomi phones in 2014 coupled with the reduced subsidies from telecom operators for smartphone buyers as result of the government’s adjustments to tax policy have both significantly affected decisions of Chinese smartphone vendors when it comes to product planning and high C/P ratio marketing strategy.
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As a result, vendors have been rushing into launching sub-brands for their e-commerce platforms. Those sub-brands either feature same specs at lower prices, higher specs at similar prices or higher specs at lower prices, compared to their major branded products. Other than squeezing margins that have resulted from the increasing adoption of high-end panels for smartphones, the continued low-price trend remains a worry for panel makers. This report examines the impact of this low price trend on the display panel industry, especially small and medium panel sector.
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List of Topics
- Overview of the Chinese smartphone market development, touching on the availability of sub-brands of Lenovo, Meizu and Gionee for e-commerce, and the development of smartphone resolutions and ecosystem in China
- Detailed analysis of low-price trend and its impact on small-and-medium area panel makers and their product and customer portfolios
- Development of HD panels like those using LTPS technology and the market share of small and medium LTPS panels produced in Japan, Korea, China and Taiwan
- A brief touch on possible countermeasures to break away from the low-price trend
Alibab, BOE, Compal, Coolpad, Dazen, Dongguan Zhaoxin, Gionee, Hitachi, HTC, IUNI, JDI, Lemon, Lenovo, LeTV, Meizu, NoBlue, Qihoo 360, Sharp, Sony, Tianma, Toshiba, Xiaomi
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