–Debuting in 2015, ‘Coastal Living Collection By Fresh Produce’ Will Feature Summer, Fall, and Spring Clothing Lines–
New York, NY (January 6, 2015) — Time Inc.’s Coastal Living, an authority in the shelter space, and Fresh Produce, a lifestyle brand known for its original prints, vibrant color, and stylish, comfortable clothing, announced a three-year marketing partnership that will begin with the debut of Coastal Living Collection By Fresh Produce, an apparel collection. Beginning in 2015, the brands will collaborate on three seasonal clothing lines—Summer, Fall, and Spring—through 2017. This marks the first foray into fashion apparel for Coastal Living.
The Coastal Living Collection By Fresh Produce will debut in May 2015 and feature summer staples including dresses, pants, shorts, wraps, hooded sweatshirts, and tops. Price points will range from $59 for tops to $149 for dresses. The collection will combine the signature elements of Fresh Produce, including coastal prints and sun-drenched colors, along with elevated fabrics and details representative of the Coastal Living brand. The apparel will be sold exclusively in Fresh Produce retail stores and on Fresh Produce’s website. Beginning with the Spring 2016 line, the apparel will be available to select wholesale accounts.
"We are so excited to offer this first-ever Coastal Living line of easy, breezy clothing,” said Coastal Living Editor-in-Chief Antonia van der Meer. “We chose to partner with Fresh Produce because both brands are about living a happy, beautiful life on the shore."
"This is a perfect collaboration between two brands that are complementary of each other,” said Fresh Produce Founder and Chief Brand Officer Mary Ellen Vernon. “We’re honored that Coastal Living has chosen Fresh Produce to bring its brand to life through women’s apparel, and we are thrilled to be expanding the reach of our brand to more of its audience.”
The partnership between Coastal Living and Fresh Produce will also include in-store activations such as launch parties and a dedicated Coastal Living footprint in Fresh Produce’s 28 stores, as well as content integration across both brands’ social media platforms and on Fresh Produce’s online radio station “Radio in Color.” Additionally, Fresh Produce will run ads in Coastal Living and on CoastalLiving.com.
This marks the first clothing collaboration for Coastal Living, which has created specialty branded products with other retailers such as Wayfair, FineStationery, and Stanley Furniture.
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About Coastal Living
A national magazine that celebrates life along the coast, Coastal Living (www.coastalliving.com) is the source of inspiration and information for people who live or dream of living a coastal lifestyle. Now in its 17th year, Coastal Living serves a total audience of 4.4 million. Coastal Living is available on all tablets and is published by Time Inc., the largest magazine media company in the United States.
About Fresh Produce Holdings, LLC
Fresh Produce designs, develops, and markets women’s apparel and accessories. Since 1984, the Fresh Produce® brand has delighted women with inspiring color, vibrant prints, and stylish, comfortable clothing. The brand reflects the carefree coastal lifestyle, providing women with effortless style that evokes ease and relaxation. The products give consumers the opportunity to bring a positive, vacation state of mind into their everyday lives no matter where they live. The Fresh Produce line is available at 28 Company stores, online at freshproduceclothes.com, and at independent retailers throughout the continental United States, Canada, Hawaii, and the Caribbean. Fresh Produce is headquartered in Boulder, Colorado, with production and fulfillment facilities located in Gardena, California.
Elizabeth Marsh, Coastal Living
Caitlin Eadie, Coastal Living