The report "Marketing Automation Software Market by Application (Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing) - Global Forecast to 2019" defines and segments the global marketing automation software market into various sub-segments with an in-depth analysis and forecasting of market sizes. The report also identifies the factors driving this market, various restraints and opportunities impacting it along with the adoption trends.
Browse 70 market data tables and 98 figures spread through 164 pages and in-depth TOC on "Marketing Automation Software Market by Application (Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing) - Global Forecast to 2019"
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The marketing automation software makes the complex marketing campaign run successfully even with the limited resources. The software helps the marketing department to market efficiently over multiple online channels and automates the repetitive task. Marketing Automation Software market has seen significant growth during coming year as the need for the digital marketing has increased. The market landscape is shaped by the factors like mergers and acquisition by the key players, growth in third-party application ecosystems, enhancing the platform beyond e-mails.
MarketsandMarkets broadly segments the global marketing automation software market by
- Regions: North America (NA), Asia Pacific (APAC), Europe, Middle East and Africa (MEA), and Latin America (LA)
- Application Types: Campaign Management, E-mail Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing, and Other applications
- Vertical Types: Academic and Education, Advertising and Design, BFSI, Healthcare, High Tech, Manufacturing and Distribution, Media and Entertainment, Retail, and Others
- Deployment Model: On-Premises and Cloud Hosted: by end users:Small and Medium Enterprises (SMEs) and Enterprises.
MarketsandMarkets forecasts the Global Marketing Automation Software market to grow from $3.65 billion in 2014 to $5.5 billion in 2019, at a CAGR of 8.55%. In terms of regions, North America is expected to be the biggest market in terms of market size, while Latin America (LA)is expected to experience increased market traction, during the forecast period.
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