Depew, N.Y. – SKM Group, a full-service marketing communications agency, was inducted into the White Coat Society of Benefactors, class of 2014, today for its philanthropic support of the Women and Children’s Hospital of Buffalo (WCHOB) Foundation.

The event was held at the Gates Vascular Institute in Buffalo and recognizes organizations and individuals whose generosity is helping to transform the city into a world-class healthcare destination.

“I’ve always believed in WCHOB’s mission and am happy to support it, both as an individual and through SKM Group,” said SKM owner and CEO Larry Robb, who also serves on the WCHOB Foundation’s Board of Directors. “With the new children’s hospital on the horizon and the current WCHOB recently being named one of the top children’s hospitals for neurology and neuroscience according to U.S. News & World Report, it gives me great pleasure to be recognized by such a prestigious and respected entity.”

The White Coat Society was established in 2007.

About SKM Group

SKM Group is an award-winning, full-service marketing communications agency that has been providing integrated solutions for almost 30 years. With a blue-chip roster of national and regional clients, SKM Group has been helping to build brands and boost bottom lines through its core competencies in branding, direct marketing, interactive, public relations and media planning services.  SKM Group is based in Buffalo, N.Y. and is a member of ICOM+IN, a partnership of independently owned communications agencies around the globe.  Visit for more information and find the agency on Facebook, Twitter and LinkedIn.  

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