Carmel, Ind. – Wild Birds Unlimited, the largest franchise system of backyard bird feeding and nature specialty stores,
was ranked No. 9 on Franchise Business Review’s prestigious 2014 Franchisee Satisfaction Awards Top 200 Franchises list. They were also recognized as the Best of the Best, No. 1, in the Retail category and ranked No. 7 in Large Class for franchise concepts with more than 250 units.
Franchise Business Review, a national franchise market research firm, annually recognizes franchisors based on its survey of franchisees. To find their 2014 Top Franchises, Franchise Business Review surveyed more than 26,000 franchisees, representing more than 350 brands and 78,000 franchise units/locations. The survey included 33 benchmark questions, relating to the franchisee’s experience and satisfaction as well as market area, business lifestyle, and other demographic characteristics.
“As a franchisor, the key to success is knowing that our franchisees are satisfied and that our franchise support center is providing them with resources and tools the support they need,” said Jim Carpenter, CEO and Founder of Wild Birds Unlimited. “We are honored to be recognized by Franchise Business Review as a Top Franchise in 2014, and this award is a testament to the strength of our franchise system. As we continue to grow our brand, our team is always thinking of new initiatives to help enhance each franchise owner’s experience.”
One of the new initiatives in 2013 was the rebranding of the Wild Birds Unlimited customer experience, inside and out of the store. This change increases the emotional impact of the in-store customer experience, making the store easier to self-shop for both new and existing customers, clarifying product presentation for customers and clearly conveying Wild Birds Unlimited as the experts in backyard bird feeding.
With more than 280 locations throughout the United States and Canada, the mission of Wild Birds Unlimited is to bring people and nature together and to do it with excellence. Using more than 30 years of research and experience, Wild Birds Unlimited provides bird supplies that are designed to be the highest quality bird feeding equipment on the market. With a vast array of products, customers are able to fulfill all of their bird feeding needs.
About Wild Birds Unlimited
Wild Birds Unlimited is the original and largest franchise system of backyard bird feeding and nature specialty stores with more than 280 locations throughout the United States and Canada. Wild Birds Unlimited specializes in bringing people and nature together with bird feeding and nature products, expert advice and educational events. Visit our website and shop online at www.wbu.com. To learn how you can open your own Wild Birds Unlimited, visit www.wbufranchise.com.