Reportstack has announced a new market research report on the LBS Market in Southeast Asia is expected to grow at a CAGR of 50.98 percent from 2015-2019 thanks to increasing sales of GPS-enabled smartphones.
About the Report
The report emphasizes the growing use of analytics to increase consumer engagement as a driving force for this strong projected growth.
Currently, a large number of advertising companies like AdNear are making use of big data analytics to gain consumer insights in the LBS market in Southeast Asia. They extract the required information about consumers in terms of their movements on internet, and use this to create a profile of the consumer so as to push targeted advertisements to them.
“AdNear partners with the ana
lytics company Mindshare to push targeted advertising services to brands in Southeast Asian countries. This partnership helps different brands reach out to their targeted audiences through smartphones, cellphones and phablets,”.
The adoption of smartphones with screen sizes greater than 5.6 inches, is another factor expected to boost overall market growth. Bigger screen sizes make it easy and convenient to navigate web content and help improve location-based gaming applications.
Complete report available @ LBS Market in Southeast Asia 2015-2019.