Brand Competition and Consumer Preference of the Chinese Water Purifier Market
Using big data analytics, this research covers all top water purifier brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by water purifier sales, number of times online users mention about a particular water purifier brand, brand preferences, factors affecting purchase, as well as online shoppers’ comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.
List of Topics
- Overview of the sales of major water purifier models on two Chinese major online stores Tmall and JD and ranks Chinese as well as foreign water purifier models by sales volume
- Analysis of brand position, touching on major vendors’ online visibility and sentiment rating that were measured based on the number of times online users mention a particular brand on Tmall and JD
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- Analysis of brand awareness, including major factors that affect purchase of top 5 best-sellers and user reviews from people who have bought and used them
- User analysis of major water purifier brands in China, highlighting user distribution by gender, by age, and by region
3M, Alikes, An Zhi Xing, Angel, AO Smith, Brita, Doulton, Haier, Hunsdon, JD Online, Joyoung, Midea, Philips, Qinyuan, Schand, Stevoor, Sunqueen, SYR, Tesran, Tmall, Xiaomi
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