US Perimeter of the Store Analysis 2014

Most up-to-date research on "Perimeter of the Store - US - June 2014" to its huge collection of research reports.

As consumers shop the perimeter more, they are expanding their use of various grocery channels. Nontraditional retailers such as mass merchandisers must be sure that the quality of their perimeter products and the services provided at specialty counters are as important as value to successfully compete with traditional supermarkets.

Table of Content

Scope and Themes

What you need to know
Data sources
Sales data
Consumer survey data
Abbreviations and terms

Executive Summary

The market
Figure 1: Total US sales and fan chart forecast of grocery perimeter food categories, at current prices, 2009-19
Meat, poultry, seafood account for largest share
Figure 2: Total US retail sales of grocery perimeter food categories, by segment, at current prices, 2012 and 2014
The consumer
Respondents are most likely to use supermarkets for perimeter foods
Figure 3: Retailers used for buying fresh fruit and vegetables, dairy products, fresh meat, and fish and seafood, April 2014
Connecting meat to health is likely to drive sales at the meat counter
Figure 4: Attitudes toward red meat, poultry, and pork, April 2014
47% prefer locally grown produce
Figure 5: Attitudes toward fruit and vegetables, April 2014
Consumers say customization, freshness, value important at specialty counters
Figure 6: Attitudes toward shopping at grocery specialty counters, any agree, April 2014
What we think

Issues and Insights

Can nontraditional stores capitalize on perimeter growth?
Insight: Mass stores must improve quality
How should perimeter departments increase convenience?
Insight: More convenient perimeter foods means more business
How can deli prepared foods increase share?
Insight: Leverage specialty deli items

Trend Applications

Trend: Prove It
Trend: Locavore
Trend: Make It Mine

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