Emmert Launches New Home for Affordable Luxury Eyewear

Emmert Launches New Home for Affordable Luxury Eyewear

Online-Only Eyewear Brand Celebrates Women

DAYTONA BEACH, Fla. (August 11, 2015) – Fashionistas and sun seekers meet affordable luxury eyewear at Today, Emmert® Eyewear announced its new online-only eyewear brand celebrating women and their individual style. Customers can enjoy the convenience of shopping online with the assurance of the right fit courtesy of a Virtual Try-On and At Home Try On.

More than just a vision aid, Emmert’s frames are designed to be the ultimate fashion accessory. Shipping is always free and with every purchase, women are sharing their style with others through the #EmmertGivesBack initiative – $5 from every pair of glasses is contributed to I AM THAT GIRL, a movement that inspires girls to love, express, and be exactly who they are.

“Emmert® is more than just a fashion brand,” says Founder Carrie Register. “It’s a celebration of women and how we support and inspire each other. Emmert® is my dream, my journey, and I am excited to share it with the world.”

Emmert® takes its name from Register’s mother’s maiden name and her grandmother, embodying strength and meaning. The eyewear collection includes single vision, readers and non-prescription lenses. Sunglasses are available in single vision prescription and non-prescription lenses. Beginning at just $98, all specs feature high quality acetate frames, thin and light lenses, anti-scratch and anti-glare coating, and UV protection. Every purchase includes an eyeglass case and cleaning cloth. For a nominal cost, glasses can be customized for a higher prescription or polarization.

Providing assurance, Emmert’s At Home Try On allows customers to experience the quality product through a simple, risk-free trial. Customers can choose up to four frames online that will ship for free. Once the frames arrive, customers have five days to try them on and can return the frames in a prepaid package. Shipping is always free and once a frame is selected, there is a 30-day, no questions asked refund policy.

Select the Perfect Pair

Emmert’s 15 original frame styles each tell a unique story. With names likes ‘The Ali’, ‘The Gillian’ and ‘The Jules’, their personalities represent a strong woman who has enriched Register’s life. Each style is offered in three unique colors allowing for the ultimate fit.


I AM THAT GIRL is a community, a support system and a movement inspiring girls to LOVE, EXPRESS, and BE who they are (instead of who they think they're supposed to be). We are shifting girl culture, raising the standards for how we treat each other, how we treat ourselves, and how we treat the world. Founded in 2008, our unprecedented approach in the girl space has enabled us to not only build our community of over 170 local chapters but also to create an online community of over 250,000 girls. THAT GIRL is the best version of each us - she is BeautyFULL in her own skin, perfectly flawed, she speaks her truth, and lifts people up. We are far more powerful together than we are apart, so join our movement, rock this world and #beTHATGIRL! @iamthatgirl


Emmert eyewear is a leading women’s affordable luxury online glasses retailer. Emmert represents the vision of one very courageous woman, Carrie Register. With 15 unique styles available in single vision, readers and prescription, as well as sunwear, Emmert’s collection inspires women for a fashionable fit. Customers experience assurance and convenience with the At Home Try On service and five dollars from every frame purchased is donated to a worthy cause. For more information and to make a purchase, visit

Media Contact:


Carrie Register

386.547.8733 /