March 26, 2014 (Portland, Ore.) – The Clymb the fastest growing online retailer of outdoor and active lifestyle gear, apparel and adventure travel, has partnered with Travel Oregon to help support one of the most comprehensive campaigns ever produced by the Oregon Tourism Commission. The $3 million 7 Wonders campaign will run through August 4th highlighting 7 iconic Oregon destinations to inspire visitors to consider Oregon as a premiere outdoor adventure destination.
As a title sponsor, The Clymb is supporting the program by offering a selection of the best deals on trips to each of the 7 destinations, including adventure tours to and around Mt. Hood, The Columbia River Gorge, Smith Rock, the Wallowas, Crater Lake, Painted Hills and the Oregon Coast. “As Oregon residents we love showcasing our extraordinary backyard and the fun, recreation and discovery that is readily available,” says Luis Vargas, General Manager of The Clymb Adventures business. “We've curated an incredible assortment of over 20 Clymb Adventures that showcase the 7 wonders of Oregon through human powered adventures hosted by some of the very best local operators."
In addition, The Clymb is supporting the campaign through an active social media presence by showcasing many of the images from Travel Oregon’s influencer tour taking place across the state. You can follow #traveloregon and #clymblife for the latest adventure inspiration.
“Tourism is a primary driver of Oregon’s economy” said Todd Davidson, CEO of Travel Oregon. “With this campaign, we aim to again inspire active travelers looking for authentic travel experiences. By highlighting the stunning scenery and epic adventures that Oregon offers, we will motivate these explorers to choose Oregon as their vacation destination.”
Creative and media support for the campaign has been largely driven by global advertising agency Wieden + Kennedy. “This is some of the strongest work for Travel Oregon in our 25-year history of working together,” said Dan Wieden, chairman of Wieden+Kennedy. “What I really like about the creative, aside from how beautiful Oregon looks, is it gives people a checklist of things to see and do.”
Along with Wieden+Kennedy, Travel Oregon worked with a team of agencies to bring this campaign to life, including LANE, MEDIAmerica, Spark loft and Substance.
About The Clymb
For those who find their passion in the outdoors, The Clymb inspires human-powered adventure by delivering member-exclusive pricing on premium brands and travel experiences. With millions of members, The Clymb is the outdoor and active lifestyle industry’s fastest growing online retailer. Founded in 2009 in Portland, Oregon, by a seasoned team of outdoor and sport industry veterans, The Clymb was named one of Outside’s Best Places to Work in 2012 and 2013. www.theclymb.com
About Travel Oregon
The Oregon Tourism Commission, doing business as Travel Oregon, provides information, resources and trip planning tolls that communicate the exceptional qualities of Oregon, inspire travel and enhance visitors’ experiences. The commission aims to improve Oregonians’ quality of life by strengthening the economic impact of the state’s $9.6 billion tourism industry, which employs nearly 94,000 Oregonians. For more information, please visit www.traveloregon.com