Mohawk Group Grows Team to Enhance Customer Support and LVT Product Line

Calhoun, GA (March 25, 2014)— Mohawk Group is pleased to announce the newest members of its leadership team: David Vita, David Thoresen and Allie Finkell. The acquisition of these talented industry veterans represents Mohawk’s continual commitment to providing our customers with superior customer support and product expertise. These changes support Mohawk Group’s strategic direction to provide the best and broadest portfolio of products and supply an industry-leading level of support and expertise to customers.

David Vita joins Mohawk Group as the Senior Vice President of Commercial Sales for the Eastern United States. Vita brings over 25 years of service in the specified commercial flooring industry to this role. Prior to spending the last three years at Beaulieu as the Executive Vice President of Commercial Sales, he spent 22 years at Shaw Industries where he held a series of leadership roles with a focus on managing sales, profit and loss and leading margin improvement in both the Shaw Contract Group and Patcraft/Designweave divisions of the company.

“David is a seasoned industry leader who will offer new insights to the commercial business at Mohawk,” said Michel Vermette, senior vice president of Mohawk Group. “He joins a strong team already in place at Mohawk in this channel. With his compelling approach to leadership and deep industry knowledge, I look forward to David’s contributions as we expand our offerings to provide more solutions for our customers.”

In addition, the company has named two of the hard surface flooring industry’s top talent to lead the company’s resilient business unit. Dave Thoresen will serve as Mohawk’s Senior Vice President of Commercial Resilient Business, and Allie Finkell will serve as Director of Marketing, Resilient Flooring. Mohawk’s new leadership additions reinforce the company’s commitment to serve customers’ needs in the fast growing LVT category.

“I am thrilled to have Dave and Allie join our commercial flooring team,” said Michel Vermette, senior vice president, commercial and international business.  “With Dave’s strategic vision and Allie’s strong background in marketing and sales management, this new leadership team is executing an aggressive strategy to build products that lead in design performance and coordinate across product categories to help our customers create beautiful interior spaces.”

As senior vice president of Mohawk Industries’ commercial resilient flooring business, Dave Thoresen will oversee all strategic initiatives within the product line. Mr. Thoresen brings more than 25 years of industry experience to the team. Prior to joining Mohawk, Mr. Thoresen led the commercial hard surface division at Shaw Industries, overseeing strategy, sales and marketing. Prior to Shaw Industries, Mr. Thoresen worked for LG Hausys, Mannington Mills and Armstrong World Industries.

Also joining Mohawk is Allie Finkell as director of resilient marketing. Ms. Finkell will be responsible for marketing, product and training in the commercial resilient flooring business. Before joining Mohawk, Ms. Finkell held leadership roles at Shaw Industries and Anderson Hardwood Floors.

About Mohawk Group

Mohawk Group, the world’s leading producer and distributor of quality commercial flooring, delivers industry-leading style, cutting-edge innovation, unmatched service and superior sustainability. As the commercial division of Mohawk Industries, Mohawk Group has a heritage of craftsmanship that spans more than 130 years. The company’s enduring family of brands—Mohawk, Karastan, and Durkan—are widely regarded as the most trusted names in the commercial flooring business. Together, these brands function beautifully, delivering the perfect flooring solution for all markets and price points. Rounding out its esteemed product offering, the Mohawk Group also offers a full spectrum of hard surface flooring products and installation accessories that exceed the most rigorous performance standards. For additional information about its proven design solutions, and to learn more about what is next from Mohawk, visit or call (800) 554-6637. Connect with Mohawk Group on Facebook, Instagram, Twitter and Pinterest.