Consumer Electronics Market For US & Argentina 2013 Analysis

Slower but positive growth story in 2012/13

Consumer electronics in the US demonstrated positive expansion during 2012, although growth rates slowed considerably following the post-recession rebound. Higher consumer confidence boosted the fortunes of retailers, although the highly seasonal market for big ticket consumer electronics led to more dependence on the frantic holiday sales period. Computers and smartphones led sales in the industry in 2012, while in-car entertainment and in-home consumer electronics continued to struggle.

Consolidation influences competitive environment and sets the scene for the forecast period

Consolidation within portable consumer electronics continued to build during 2012, with the success of tablets and smartphones threatening future growth in digital cameras, camcorders and portable media players. The industry also faces considerable consolidation, with Samsung making major inroads in the US over the course of the year on the strength of its Android-powered smartphones and tablets. Android remains the dominant operating system in both tablets and smartphones in the US.

Explosive growth recorded in tablets and other portable computers

Tablets and other portable computers remained the fastest growing consumer electronics category in the US in 2012, propelling overall growth in computers and peripherals. However, volume growth slowed substantially during 2013 as the category became the preserve of late adopters while the competitive environment fragmented. Adoption of the touch screen format of tablets has been strong in the US, with rising possession rates among US consumers. Uptake of Android-based tablets has been slow, however, with Apple remaining the leading player in tablets and other portable computers in the US.

Complete report on US Consumer Electronics Market is available @ .

Consumption slowdown

According to INDEC (National Statistic and Census Institute), in 2012 Argentina’s GDP grew less than 2%, far from the almost 9% GDP growth in 2011, and private estimates expect modest GDP growth in 2013. A high inflation rate over 25%, according to private estimates, increasing import restrictions, exchange market control since November 2011, energy problems, high utilization of installed capacity and high public expenses are some of the problems that create economic uncertainty and negatively affect demand and supply, resulting in a slowdown in consumption during 2012 and 2013.

Smartphone sales surge

The smartphone penetration rate surpasses 30% in Argentina in 2013 and leads the Latin American smartphone penetration rate ranking despite the import restrictions in force in the country. Lower prices, domestic production of devices in the context of import restrictions, consumers’ preferences for new applications and rising internet access are the most important drivers for sales.

Domestic-manufactured brands lead market

Import restrictions implemented by the federal government since the end of 2009 have dramatically modified supply in the country. While imported brands almost disappeared from consumer electronics retailers, domestic- manufactured consumer electronics in Tierra del Fuego province increased their presence in stores with brands such as Samsung, LG, Noblex, JVC and Philco, among many others.

Complete report on Argentina Consumer Electronics Market is available @ .


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