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UK Magazines Trend and Research 2014

Most up-to-date research on "Magazines - UK - June 2014" to its huge collection of research reports.

Publishers need to address a level of unwillingness among consumers to pay for digital content and still be marketed to, a model that is largely ubiquitous in the print magazine market. Publishers need to make a choice between free, wholly ad-supported digital content, possibly in combination with an alternative revenue stream such as a paywall, and ad-free content for paid subscribers.


Table of Content

Introduction

Definition
Abbreviations

Executive Summary

The market
Print magazine market volume has contracted 36% since 2009
Figure 1: Forecast volume of UK print magazines distributed, 2009-19
Market factors
Household tablet penetration jumped from 15% to 51% in two years
Figure 2: Household ownership of computers and e-readers, April 2012-April 2014
Visits to food, beauty and fashion websites have increased 50%
Figure 3: Index of total visits to select website categories using desktop/laptop computers, May 2011-April 2012
The consumer
Magazine usage has increased, despite declining sales volumes
Figure 4: Magazine formats read, April 2014
Website downloads continue to trump newsstands or dedicated apps
Figure 5: Digital channels used, April 2014
Computers remain the most popular device used to read magazines
Figure 6: Technology device used, April 2014
Some 45% of digital magazine readers only read free titles
Figure 7: Payment for digital magazines, April 2014
Demand for alternative revenue models for digital content is high
Figure 8: Attitudes towards digital payment models, April 2014
Attitudes towards bespoke or enhanced digital content are mixed
Figure 9: Attitudes towards digital magazines, April 2014
Desire to disconnect provides support for declining print market
Figure 10: Attitudes towards print magazines, April 2014
What we think

Issues and Insights

Traditional print revenue models are ill suited to digital consumption
The facts
The implications
Digital publishers need to adopt a flexible CMS to meet consumer demands
The facts
The implications

Trend Application

Trend: Collective Intelligence
Trend: Influentials
Trend: Make it Mine


Market Drivers

Key points
Publishers expect print’s share of revenue to fall to just 53% in two years
Figure 11: Revenue profile of consumer magazine publishers, 2013 and two-year forecast
Household tablet penetration jumped from 15% to 51% in two years
Figure 12: Household ownership of computers and e-readers, April 2012-April 2014
Visits to food, beauty and fashion websites have increased 50%
Figure 13: Index of total visits to select website categories using desktop/laptop computers, May 2011-April 2012
e-book sales have boomed, despite consumer preference for print
Figure 14: UK consumer e-book market, 2008-13
Google Android is the UK’s most popular smartphone OS
Figure 15: Operating system installed on consumers’ smartphones, November 2013

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