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Libbey Elevates Craft Beer Service With the Right Glass

Create a customer experience that drives sales with the right glassware from Libbey Foodservice

Craft beer continues to soar in popularity. This thirst for craft beer represents a significant opportunity for restaurants and bars. Differentiate your craft beer service with new glassware from Libbey® Foodservice.

“Having the right glass for the right beer is good for business,” said Susan J. Dountas, director of foodservice marketing for Libbey Inc. “Beer-specific glassware maximizes the aromas and flavors of craft beer while also enhancing perceived value, which drives increased profit per serving.”

According to the American Brewers Association, craft beer sales rose 18% by volume and 22% in dollars in 2014 and market share hit double digits for the first time.

The Craft Beer glass is ideal for highlighting the attributes of many styles of beer, from an IPA to a stout. The graceful contours of the glass make it easy to hold while the narrow top captures aromas, enhancing the flavor of craft beer. To fully release the fruity, spicy aromas of wheat varieties, the Wheat Beer glass features a rounded top to accommodate the fluffy head, and a curved design to enhance the presentation. Its wide base makes the glass stable for use in restaurants and bars. The Hard Cider Taster combines the popularity of hard cider and beverage tastings. The striking contours of the glass were insightfully designed to optimize the palate for hard ciders and mimic the natural and familiar shape of an apple.

“The glassware designed for craft beer augments the customer experience as well as the establishment’s reputation as a craft beer expert, helping to drive sales,” Dountas added.


Hard cider is anything but soft ... check out our infographic featuring trend data and fascinating insights.

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About Libbey Foodservice
Libbey® Foodservice, a division of Libbey Inc., sets the standard in the foodservice industry for design, quality and service. Offering a full spectrum of inspired tableware products from fine dining to casual, it manufactures and distributes the complete tabletop, including Libbey Glassware, Syracuse® China and World® Tableware dinnerware and flatware. In addition, Libbey Foodservice distributes the Artistry Collection, which includes SCHÖNWALD dinnerware, Spiegelau and Nachtmann glassware, and Reed & Barton flatware, in select markets. For more information, visit libbey.com.

About Libbey Inc.
Based in Toledo, Ohio, Libbey Inc. is one of the largest glass tableware manufacturers in the world. Libbey Inc. operates manufacturing plants in the United States, Mexico, China, Portugal and the Netherlands. In existence since 1818, the company supplies tabletop products to retail, foodservice and B2B customers in over 100 countries. Libbey's global brand portfolio, in addition to its namesake brand, includes Crisa, Royal Leerdam, Syracuse China and World Tableware International. In 2014, Libbey Inc.'s net sales totaled $852.5 million. Additional information is available at libbey.com.