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Global Location-based Search and Advertising Market 2014-2018

ReportsnReports.com adds report Global Location-based Search and Advertising Market 2014-2018 to its store.Global Location-based Search and Advertising market to grow at a CAGR of 44.75 percent over the period 2013-2018. One of the key factors contributing to this market growth is the increasing use of location-based application-enabled mobile media. The Global Location-based Search and Advertising market has also been witnessing the increasing adoption of location-based advertising by big brands. However, the increasing concerns about privacy could pose a challenge to the growth of this market.

Currently, location-based push advertising has a higher market share than pull advertising. However, location-enabled pull advertising is expected to witness rapid growth during the forecast period. This is because of the increasing development of the location-enabled pull advertising platform by the leading global location-based advertising providers. Moreover, many leading coupon and deal providers such as Groupon are increasing their investment in developing location-enabled pull advertising.  In addition, in the developed nations, most of the enterprises offering location-enabled advertising media prefer to adopt location-enabled pull advertising. In September 2013, almost 75 percent of the enterprises in North America opted for location-enabled pull advertising. Similarly, in India and Singapore, the location-enabled pull advertising platform developed by AdNear is witnessing high adoption.  Thus, location-enabled pull advertising is an emerging trend that is expected to propel the growth of the market during the forecast period.

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According to the report, one of the main drivers in this market is the increasing adoption of location-based, application-enabled mobile media. Earlier, mobile phones were merely used as a communication device. However, with the increasing functionalities and processing capabilities, smartphone and tablet users are able to use their mobile devices for various other purposes. The usage of location-based services using these smart devices has become a common feature in recent years. Users are increasingly using mobile devices to obtain real-time directions to nearby locations, weather forecasts, and traffic updates.

Further, the report states that one of the major challenges in this market is the growing concern over privacy. In order to receive location-based coupons, deals, and advertisements, customers have to reveal their location to advertisers and other third parties. For instance, the user check-in information in Foursquare, which is stored in its database, can be retrieved and used by third-party advertisers without the user's consent.

Global Location-based Search and Advertising Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the APAC and EMEA regions; it also covers the Global Location-based Search and Advertising market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors dominating this space are AdMoove, AdNear, Foursquare Labs Inc., Google Inc., Groupon Inc., Jiepang API, and xAD Inc.

Other companies mentioned in the report are Appello Systems, AT&T Mobility, Badoo Trading Ltd., Bharti Airtel Ltd., BLIP Systems A/S, ChalkBoard Pte Ltd., Foursquare Labs Inc., France Telecom SA, HERE (Nokia Corp.), Intersec, MTN Group Ltd., Poynt Corp., Placecast (1020, Inc.), Proximus Mobility LLC, Scanbuy Inc., SCVNGR Inc., Shopkick Inc., Taganode, Taptu Ltd., TeleCommunication Systems Inc. Telemap Ltd., TeleNav Inc., Telenity, TomTom Inc., Vodafone Group plc, Waze (Google Inc.), are Xtify Inc.,

Key questions answered in this report:

  • What will the market size be in 2018 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

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