Rewind to 2010 when the NFL's Denver Broncos were in the midst of one of their worst seasons in franchise history. University of Miami graduate and Broncos' linebacker D.J. Williams coined the phrase 'DYME LYFE' while making people feel special, even when they were down on their luck. In 2011, the philosophy became a movement, and soon after a clothing line.
Now, in his second season with the Chicago Bears the veteran linebacker has new energy, beating out a 21 year old linebacker for a starting defensive position, is featured in the new motion picture 'When the Game Stands Tall', and he has re-branded / re-launched his clothing line.
In seven NFL seasons Williams has helped give back to the community through philanthropy with children. He also has great passion for taking care of his friends and family, truly leading and inspiring the DYME LYFE movement.
"We want people to be themselves, tell the truth, stand up to fear, be positive, inspire others, and most importantly care and love themselves," says Williams.
Williams has taken his mantra and applied it not only to his business, but several non-profit organizations. During his time in Denver and Chicago, Williams has donated his time and generous amounts of money and clothing to several foundations. In Denver Williams primarily helped the Sims Fayola Boys Academy donating over $50,000 to help students who couldn't afford uniforms, and The Home Team both in Denver and Chicago with clothing and monetary donations. In addition, Williams has made several motivation appearances for students and schools.
In 2011 D.J. found a way to align style, edge, class through a unique clothing line that's gives an acronym to FLY: 'First Love Yourself'. The clothing is quality, cut and sewed in Los Angeles by hand. "We created the fabric ourselves," says Williams. "It's light, organic cotton."