Making Thousands of Patients In Sault Ste. Marie, Ontario Smile Since 2009, Northern Dental Care’s Services Include Preventative Family Dentistry, Cosmetic Dentistry, Implants And Orthodontics
Sault Ste. Marie, Ontario – July 11, 2014 - Having both crafted and inspired bright new smiles for thousands of patients since launching Northern Dental Care in his hometown of Sault Ste. Marie, Ontario in 2009, Dr. Carlo Biasucci – developing his practice as “friends helping friends, creating beautiful smiles for life” - has expanded his “one stop shop” of dental services based on his founding mission: to provide the level of care and service that he and his staff would want for themselves as patients.
In addition to family and cosmetic dentistry, dental crowns/caps and bridges, his ever-expanding array includes teeth whitening, lasers for dentistry, dental implants, Invisalign orthodontics, dentistry for children, sportguards, nightguards for jaw joint pain and headaches, sleep apnea treatments, dental cleaning and hygiene therapy.
Understanding the fear that people of all ages sometimes have of visits to the dentist, Dr. Biasucci is also renowned for his use of Conscious Sedation, which allows patients to be relaxed and comfortable as if they were sleeping.
Dr. Biasucci’s commitment to continuing education includes completing the Core Curriculum at the Las Vegas Institute for Advanced Dental Studies, which focuses on Cosmetic Dentistry and the inter-relationship of the teeth, as well as numerous courses on Conscious Sedation, Implant Dentistry and Orthodontics. He has also been recognized with a Fellowship in the Academy of General Dentistry.
He is a past President of the Sault Ste Marie and District Dental Society, and currently a member of the Patient Relations Committee of the Royal College of Dental Surgeons of Ontario. Dr. Biasucci has also recently been elected to the board of the Group Health Centre Trust Fund.
When he started Northern Dental Care in 2009, Dr. Biasucci quickly learned that creating a successful dental practice is as much a matter of great clinical skills as being an excellent “people person.”
Patients will be greeted by smiling staff members at the front desk when they arrive for their appointments, then shown around the front office. They have a lounge to relax in before seeing Dr. Biasucci, his dental assistants and hygienists. There are computer terminals with games for children, a coffee station and other comfortable amenities.
Upon their first exam, patients can expect all of their questions answered – including what their insurance covers and how many appointments it will take to accomplish the work they need done. They will receive copies of all their paperwork and digital images of their teeth. There are over 500 reviews on Northern Dental Care’s website attesting to the comprehensive patient service experience and attention to detail provided by the dentist and his team.
Over the years, Northern Dental Care has grown due to Dr. Biasucci’s unique marketing efforts. The practice quickly became the first dental practice in the city of 80,000 to have an active, informative website – and they were successful in attracting new patients with SEO (Search Engine Optimization). They also created banner ads on local news websites and have been a dominating presence for five years on a local easy listening radio station (popular in the corporate environment) and a local country station.
About a year ago, Dr. Biasucci began studying marketing with small business marketing guru and bestselling author Dan Kennedy, whose unique direct mail strategies (including a regular newsletter with updates on Northern Dental Care and many general interest items) were also a boon to his practice.
Dr. Biasucci is also getting a lot of love from patients via his interactions with them on the Northern Dental Care’s Facebook page. “I really like using Facebook to let my patients know what’s going on in my life,” he says. “Using these new marketing tools effectively, I am pleased to say that Northern Dental Care continues to grow in leaps and bounds.”
“I’m pleased that we have a lot of excellent systems in place to make a visit here feel like a totally unique experience in our community. It keeps with my founding premise of ‘friends helping friends.’ As much as it is possible for a dentist’s office, I want my patients to have fun. I want to get to know them personally as I deliver excellent quality care.”