The Demi Cup Celebrates First Anniversary with “Burn Your Bra” Event - 50% of Women Wearing the Wrong Size Bra

Exclusive Scottsdale Lingerie and Sleepwear Boutique Appreciates Warm Welcome to North Scottsdale 

PHOENIX - Whitestone REIT (NYSE: WSR) (“Whitestone” or “the Company”) announced the first anniversary of The Demi Cup on Market Street at DC Ranch in North Scottsdale. The boutique offers high-quality lingerie, sleepwear and active wear from the top designers in the world, delivered with a personal, one-on-one approach to ensure proper fit. To celebrate the anniversary, The Demi Cup will provide specials on selected items and complimentary bra fittings throughout the month as well as a special “Burn Your Bra” promotion where customers can figuratively “burn” their bras for a 10 percent discount on a new, better fitting one.

Owners Linda Shaw and Janice Cavanagh say they are pleased to continue to provide the most exclusive lingerie and sleepwear to their customers at DC Ranch.

"Ladies who visit here want the best in lingerie,” Shaw said. “They can enjoy our calm, reassuring setting and receive personal assistance in picking out items to fit their style and comfort preferences. We offer a wide range of quality products and superior customer service.”

The boutique carries high-quality brands such as Marie Jo, Prima Donna, Twist, Chantell, Empreinte, Simon Perele, Anita, Commando, Spanx, Hanky Panky, B-up, p.jamas and Eberje.

“We know what it’s like to experience discomfort and poor appearance due to an improperly fitted bra,” said Shaw, who has many years of experience as a professional bra fitter. “When they come here, they receive assistance from an experienced bra fitter to ensure the proper fit in a quality product. It really does make a difference." 

The Demi Cup is located at 20789 North Pima Road, Suite K145, in Scottsdale. It is open Monday 11 a.m. to 5 p.m. and Tuesday through Saturday, 10 a.m. – 5 p.m. For more information, visit or Facebook.

About Whitestone REIT

Whitestone REIT (NYSE:WSR) is a fully integrated real estate investment trust ("REIT") that owns, redevelops, repositions, leases, manages and operates Community Centered PropertiesTM. Whitestone focuses on value creation in its community centers, concentrating on local service- oriented tenants. Whitestone's diversified tenant base provides service offerings including specialty retail, grocery, restaurants, medical, educational and financial services. Founded in 1998, the Company is internally managed with a portfolio of 70 commercial properties in Texas, Arizona and Illinois. For additional information about the Company, please visit



Heather Austin

Public Relations for Whitestone REIT Arizona

M: (602) 738-9252